Sport and Artificial Intelligence

​​Gain highly-sought-after skills in Sport and Artificial Intelligence (AI), studying in London, the world's sporting capital and a leading centre for AI innovation.

Gain highly-sought-after skills in Sport and Artificial Intelligence (AI), studying in London, the world's sporting capital and a leading centre for AI innovation.

​From predictive analytics to player recruitment and fan engagement, AI is transforming the sport industry, benefitting both athletes and the broader community.

​This master’s is aimed at students who wish to harness the transformative potential of AI for sport and does not require prior technical training. It will equip you with the technical and critical skills needed to understand how AI is changing our societies and what this means for the sport industry.

​Future-proof your skills and knowledge in a rapidly changing world

​Immersing yourself in digital skills and sport, you'll gain hands-on knowledge of coding, algorithms and large language models and a critical understanding of how the world is being rebuilt by intelligent machines. You'll apply these insights to the field of design and learn how AI can connect athletes, teams and fans in ways that were unimaginable until recent technological advances.

​Taught by leading academics, you'll learn from world-class AI scholars from the Institute for Digital Technologies and thought leaders from the Institute for Sport Business. You'll have an opportunity to apply what you learn to real-world scenarios and build a network in London, which is ranked as the world's most AI-driven city and the best for AI education opportunities.

​Play your part in the AI Revolution

​This course is for you if you are passionate about how AI can change the world for the better and want a career which combines sport and technological knowledge in organisations such as sport performance and analytic companies.

​You'll graduate with digital and cognitive skills which are highly sought after by employers seeking to harness the transformative potential of AI.

Next start date: October 2025

Entry requirements: 2:1