MSc Sport Marketing

Set yourself up to compete as a marketer in the fast-paced sport business sector by joining us on this master’s in sport marketing, based in the heart of London’s Olympic Park.

Set yourself up to compete as a marketer in the fast-paced sport business sector by joining us on this master’s in sport marketing, based in the heart of London’s Olympic Park

Marketing and sponsorship are critical sources of income for teams and organisations across elite sport. Sport marketing is also a key and growing business area for sportswear manufacturers, sport events, fitness brands and gambling companies.

On this course, you’ll get a solid grounding in topics like marketing strategy design, market research, sponsorship, social media strategy, digital storytelling and PR. Crucially, you’ll apply these in the context of sector-specific dynamics such as timings, partnerships and the global scope of sport – so you have the expertise to succeed in this highly competitive field.

Work with world-class partners and real-world data

Based at the former Olympic Park site in East London, you’ll benefit from Loughborough London’s close links with major sports organisations, brands and government.

Study with leading academics and industry experts and get to grips with building campaigns using high-level commercial data from partners like World Rugby and Two Circles. Plus, you’ll get hands-on experience of the software you’ll need like Tableau, Excel and JASP.

Continually updated to keep you ahead of the latest trends and industry developments, this is a course you can shape around your interests. Explore areas such as new media and analytics, sport integrity or sport ecology. If you’re a student who prefers learning by doing, a collaborative project will give your programme an even stronger practical slant.

The starting block to a successful sport marketing career

This course is ideal whether you come from a marketing or business background, or want to side-step completely from another career.

Either way, you’ll graduate with up-to-date skills and industry know-how, ready to pitch yourself ahead of the competition in marketing roles across sports organisations and related businesses.

Why you should study this degree

• Gain a deep understanding of key marketing principles and develop your skills in marketing strategy design, market research, social media strategy, digital storytelling and PR.
• Develop specialist knowledge of the sport industry and sport marketing techniques.
• Build sport marketing strategies using live data from Two Circles, who work with clients such as World Rugby and West Ham United Foundation.
• Access the latest developments, research and discoveries in the field.
• Explore collaborative dissertation opportunities with organisations like London Sport, England and Wales Blind Golf, Nottingham Forest FC, and The Harlequins Foundation.
• Study full or part-time at our vibrant campus at the Olympic Park, in the heart of East London.
• Learn from industry leaders, and network on site visits and project work.
• Full immersion in each topic area through block teaching.

What you'll study

The modules on our MSc Sport Marketing programme have been carefully put together to give you the most up-to-date and relevant set of skills and knowledge for progressing in your chosen career.

How you'll be assessed

You can expect to complete essays and reports of varying lengths, as well as presentations, projects and exams.

How you'll study

As well as your regular timetabled teaching, you’ll have the chance to take part in guest lectures and projects on a range of topics.

• Lectures
• Seminars
• Tutorials
• Independent study
• Group work
• Workshops
• Practical sessions

Entry requirements

Our entry requirements are listed using standard UK undergraduate degree classifications i.e. first-class honours, upper second-class honours and lower second-class honours. To learn the equivalent for your country, please choose it from the drop-down below.

Entry requirements for United Kingdom

A 2:1 honours degree (with a minimum of 60% in final year), or equivalent international qualification, in  wide range of disciplines.

English language requirements

Applicants must meet the minimum English language requirements. Further details are available on the International website.

Your development

At Loughborough University London, you’ll get the strong grounding you need to move forward confidently along your chosen career path.

Look forward to plenty of opportunities to develop your skills, take part in career-focused activities and tap into all the support you need along the way. You’ll get to work on group projects set by real businesses and organisations, go on site visits and explore organisation-based dissertations as part of your course.

An impressive toolkit of skills

By the end of your master’s, you’ll have the skills and qualities to progress confidently in your sport marketing career.

By the end of the programme, you’ll be able to:

• Understand digital marketing practices, tools and techniques and how to apply them to the sport industry.
• Plan, create and deliver successful sport marketing and sponsorship strategies.
• Devise creative and appropriate responses to challenges such as budget constraints, data quality and rights holder demands. 
• Analyse quantitative and qualitative customer and market data and translate it through relevant visualisation tools.
• Communicate complex concepts to expert and non-expert audiences in compelling and convincing ways.

Your future career

The scope, growth and sector-specific dynamics of the sport industry has led to a huge demand for knowledgeable and skilled sport marketing professionals – both in sports organisations and related businesses.

As a sport marketing graduate, you’ll be well equipped for roles in brand management, marketing communications, social media marketing, research analysis, sponsorship account management and digital marketing.

Graduates of this course have taken their skills into wide-ranging roles including:

• Business development manager
• Social and content manager
• Sports marketing manager
• Sports marketing analyst
• Marketing account executive
• Commercial manager
• Partnerships executive
• Digital marketing officer
• CRM executive

Some of the employers they’re now working with include:

• West Ham United
• Two Circles
• Global Sports
• Neilson
• Tencent

To apply for the course programs click below to learn more.