MSc Sport Business and Innovation

Are you fascinated by innovation in sport and keen to steer the evolution of the industry? Join our flexible and highly responsive MSc Sport Business and Innovation, learning in London’s dynamic sporting hub in the former Olympic Park.

Are you fascinated by innovation in sport and keen to steer the evolution of the industry? Join our flexible and highly responsive MSc Sport Business and Innovation, learning in London’s dynamic sporting hub in the former Olympic Park.

In the fast-evolving sport world, clubs, brands and businesses need sector savvy specialists who can drive and harness innovation to keep them ahead of the game. Not just economically, but in the social and sustainable sense, too. It takes a thorough understanding of business, innovation, change and risk. Plus, the ability to identify gaps in the innovation space, and the potential of digital and new media. This course will equip you with all that and more.

Up-to-the-minute content and the latest industry insights

This is a future-focused programme, constantly updated to keep you on top of new and emerging trends, media and tech.

The practice of innovation runs through every module. So whether you’re learning about digital storytelling, sponsorship or sport integrity, you’ll develop the practical skills needed to forecast, plan and implement new developments. It’s a potent environment to spark or develop your own ideas too.

Studying at the heart of London’s sport ecosystem, you’ll have access to industry partners like London Sport, the Harlequins, London Marathon, Formule E, Chelsea FC and Two Circles. Many of these feed into the course in guest lectures and provide project and dissertation opportunities, with a vested interest in nurturing the innovators of tomorrow. 

Accelerate your potential for success

This master’s is an ideal choice if you’ve got a passion for sport business and a desire to drive it forward in positive, progressive ways.

You’ll graduate with the skills and connections needed to strike into middle and senior positions across commercial, not-for-profit and international sport-focused organisations. Equally, you could apply your expertise to your own entrepreneurial venture or other start-ups.

Why you should study this degree

• Explore the importance of entrepreneurship, business models and organisational structures.
• Focus on changing digital environments and look at contemporary opportunities and challenges in areas like NFTs, esports, the metaverse and virtual reality.
• Hear from industry experts about real-world challenges and innovations.
• Zone in on your area of interest in a collaborative dissertation with an industry partner.
• Full immersion in each topic area through block teaching.
• Study full or part time at the heart of London’s sport community at our vibrant campus in the former Olympic Park.

What you'll study

The modules on our MSc Sport Business and Innovation programme have been carefully put together to give you the most up-to-date and relevant set of skills and knowledge for progressing in your chosen career.

How you'll be assessed

You can expect to complete essays and reports of varying lengths, as well as presentations, projects and exams.

How you'll study

As well as your regular timetabled teaching, you’ll have the chance to take part in guest lectures and projects on a range of topics.

• Lectures
• Seminars
• Tutorials
• Independent study
• Group work
• Workshops
• Practical sessions

Entry requirements

Our entry requirements are listed using standard UK undergraduate degree classifications i.e. first-class honours, upper second-class honours and lower second-class honours. To learn the equivalent for your country, please choose it from the drop-down tab.

Entry requirements for United Kingdom

A 2:1 honours degree (with a minimum of 60% in final year), or equivalent international qualification, in wide range of disciplines.

English language requirements

Applicants must meet the minimum English language requirements. Further details are available on the International website.

Your development

At Loughborough University London, you’ll get the strong grounding you need to move forward confidently along your chosen career path.

Look forward to plenty of opportunities to develop your skills, take part in career-focused activities and tap into all the support you need along the way. You’ll get to work on group projects set by real businesses and organisations, go on site visits and explore organisation-based dissertations as part of your course.

An impressive toolkit of skills

By the end of your master’s, you’ll have the skills and qualities to progress confidently in your sport business innovation career.

By the end of the programme, you’ll be able to:

• Understand the need for innovation and have an awareness of current contexts and impacts of innovation.
• Identify opportunities for innovation, from economic, social and environmental perspectives.
• Apply critical thinking to all aspects of the innovation process, from research to collecting data, analysing information, product design, and bringing product to market.
• Assess and evaluate sport business innovations, and give constructive feedback and recommendations.
• Understand local communities and sports populations and the ways they behave and respond to innovation.
• Work effectively as part of a team in the rapidly changing sport business environment.

Your future career

Sport innovation is a dynamic, fast-paced sector and there’s high demand for specialists who are equipped to push the limits and shape the future of sport – whether that’s in how we watch it, play it, fund it or legislate it.

You’ll graduate with the skills needed to keep professional sports clubs moving forward. Or you could apply your industry know-how within media, policy making, apparel innovation, or any area of sport business that needs creative, innovative development.

Graduates of this course have taken their skills into wide-ranging roles including:

• Customer success manager
• Head of marketing
• Consultant
• Sport development officer
• Client analyst
• New business development manager

Some of the employers they’re now working with include:

• Adidas
• Go Ape
• Two Circles
• Beijing Olympic Games Committee
• Golazo Cycling

To apply for the course program click below to learn more.