MSc Sport Analytics and Technologies

Build your skills and confidence in the analytics and decision-making side of sport on our MSc Sport Analytics and Technologies, taught by Loughborough London’s leading academics and industry experts.

Build your skills and confidence in the analytics and decision-making side of sport on our MSc Sport Analytics and Technologies, taught by Loughborough London’s leading academics and industry experts.

How can sports organisations use large data sets from sports performance, digital media and over-the-top streaming to make more informed business decisions? How can organisations harness new media to get the best insights – and what are the best ways to communicate those insights to non-technical stakeholders to get their buy-in?

On this master’s, you’ll gain hands-on experience of everything to do with analytics in the context of new technologies, with a particular emphasis on sector-specific dynamics and challenges. If you want to play your part in data-driven decision making across the business of sport, this is the programme for you.

Sharpen your analytics skills using real-world data

Analytics is highly practical, and this course is co-collaborative to reflect that. You’ll get to stretch and test your skills working on live data from partners like ai.io, Southampton F.C. and Signify – and be guided by their experts along the way.

Get to grips with Python, Tableau and other essential coding tools and software, while studying everything from strategy formulation and digital storytelling to digital markets and strategic sponsorship.

Based in the heart of London’s dynamic sport community, you’ll be in the ideal place to network and explore opportunities for your collaborative project and dissertation.

A headstart to your sport analytics career

This course is particularly relevant if you’ve got a head for data or tech and want to leapfrog into the sport industry. If you’re on a sport pathway, it’s also a smart way to pivot into the business side of the sector.

Building a robust mix of analytics and communication skills, you’ll be a strong candidate for roles in data analytics, business development, management or consultancy across the sport industry. Or you could pursue sport-focused roles in digital and media organisations.

Why you should study this degree

• Develop the analytics skills to be able to extract insights from complex data related to sport performance, digital media and over-the-top streaming.
• Gain the communication and presentation skills to convey data-driven insights to stakeholders of all levels.
• Work on live data from industry partners like ai.io, Southampton F.C. and Signify.
• Study at the heart of London’s sports community at our vibrant campus in the former Olympic Park.
• Full immersion in each topic area through block teaching.

What you'll study

The modules on our MSc Sport Analytics and Technologies programme have been carefully put together to give you the most up-to-date and relevant set of skills and knowledge for progressing in your chosen career.

How you'll be assessed

You can expect to complete essays and reports of varying lengths, as well as presentations, projects and exams.

How you'll study

As well as your regular timetabled teaching, you’ll have the chance to take part in guest lectures and projects on a range of topics.

• Lectures
• Seminars
• Tutorials
• Independent study
• Group work
• Workshops
• Practical sessions

Entry requirements

Our entry requirements are listed using standard UK undergraduate degree classifications i.e. first-class honours, upper second-class honours and lower second-class honours. To learn the equivalent for your country, please choose it from the drop-down tab.

Entry requirements for United Kingdom

A 2:1 honours degree (with a minimum of 60% in final year), or equivalent international qualification, in  wide range of disciplines.

English language requirements

Applicants must meet the minimum English language requirements. Further details are available on the International website.

Your development

At Loughborough University London, you’ll get the strong grounding you need to move forward confidently along your chosen career path.

Look forward to plenty of opportunities to develop your skills, take part in career-focused activities and tap into all the support you need along the way. You’ll get to work on group projects set by real businesses and organisations, go on site visits and explore organisation-based dissertations as part of your course.

An impressive toolkit of skills

By the end of your master’s, you’ll have the skills and qualities to progress confidently in your sport analytics and technologies career.

By the end of the programme, you’ll be able to:

• Use Python, Tableau and other software-specific knowledge to analyse and evaluate real-world sports datasets.
• Explain and appraise basic analytic concepts, technologies and their applications in the sports world.
• Interpret, formulate and appraise analytics decision-making in sport business and performance.
• Apply problem solving and critical thinking skills to sport business and performance challenges.
• Communicate technical and non-technical material effectively in a range of formats (written, electronic, graphic, oral), and tailor the style and means of communication to different sport audiences.

Your future career

The sport industry is highly competitive and evolving rapidly as technologies evolve. This master’s will put you at the forefront of the analytics side of the business, with the skills and know-how to help organisations embrace data insights as a valuable tool for growth.

You’ll graduate ready for analytics-related roles across the sport industry, or on the sports side of digital and broadcast media.

Graduates of this course have taken their skills into wide-ranging roles including:

• Account manager
• Performance marketing manager
• Research analyst
• Social media manager

Some of the employers they’re now working with include:

• Chelsea Football Club
• Sky Betting & Gaming
• HTC Global Services
• CSM Sport & Entertainment

To apply for the course program click below to learn more.