Specialist, Category Marketing - Train

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

Purpose of Role

The Specialist, Category Marketing – Train plays a critical role in shaping and delivering franchise-led, consumer-first storytelling across the Train category, with explicit accountability for representing the Women’s Train consumer within a co-gender marketing model. This role operates with ownership, product fluency, and strategic contribution, partnering closely with Senior Managers and cross-functional teams. 

Your Impact

Own development and execution of seasonal category toolkits, ensuring Women’s Train product, insights, and storytelling are fully embedded within co-gender narratives 

Serve as a subject-matter expert in Women’s Train, translating technical product features, fit, and innovation into clear consumer benefits 

Own execution, synthesis, and share-out of research related to the Women’s Train consumer, sport culture, and competitive landscape 

Partner with Senior Managers to develop strategic briefs and GTM and product milestone presentations, integrating consumer insights, cultural intelligence, and business data into cohesive, consumer-first narratives 

Proactively collaborate with regional marketing teams to support localization while maintaining global consistency 

Own seasonal seeding and activation processes for Women’s Train stories, including execution, tracking, and recap 

Support photo and content planning to ensure Women’s Train hero products are accurately represented 

Participate in travel for shoots, market visits, and consumer/athlete insight gathering 

Qualifications

3–5 years of experience in brand marketing, category marketing, merchandising, or related consumer-focused roles within a global consumer, sport, or lifestyle brand 

Demonstrated ability to translate consumer, athlete, cultural, and product inputs into clear, well-structured storytelling and category deliverables 

Growing product fluency in performance apparel and footwear, with the ability to understand technical innovation and communicate consumer benefits 

Experience supporting or contributing to global or multi-region marketing work, with curiosity and appreciation for regional nuance 

Strong organizational and project management skills, with the ability to manage multiple workstreams and deliver high-quality output consistently 

Confident communicator with the ability to present ideas, insights, and work-in-progress to cross-functional partners 

Strong passion for performance sport, training culture, and athlete-led product creation 

Willingness and ability to travel periodically for shoots, market visits, and consumer/athlete insight gathering 

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore office.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week. 
• Travel: 10-20%

Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

Relocation

• No relocation provided

Base Compensation

 $67,547.98-$84,434.97 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity