Senior Producer Head Of Ad And Sponsor Content

【Why Join DAZN?】
Joining DAZN means becoming part of a global team that is transforming the way fans experience live sports. Across mobile, web, and living room devices, we build and operate a platform that delivers premium sports content to millions of users worldwide.

This role plays a critical part in owning the governance and quality of Media Sales–driven production, acting as a central hub that connects Media Sales Creative, Business, and Production across internal teams, external production partners, and agencies.

DAZNの仲間に加わることは、ライブスポーツの視聴体験を変革しているグローバルチームの一員になることを意味します。モバイル、Web、TV向けデバイスを問わず、私たちは何百万人ものユーザーに届けるプラットフォームを構築しています。
本ポジションは、Media Sales向け制作のガバナンスおよび品質責任を担い、社内制作チーム、外部プロダクション、代理店を横断してMedia Sales Creative × Business × Production を接続するハブとなる重要な役割です。

【The Role】
As DAZN Japan continues to expand its advertising and sponsorship business, we are seeking a senior-level producer to lead and oversee all Ad & Sponsor Content.
This role goes far beyond production management or being a point of contact. You will be involved from the commercial discussion stage with sponsors and agencies, and will be required to instantly assess, translate, and align:

• Rights and compliance
• Production resources
• Talent and IP
• DAZN brand and quality standards

to deliver creative solutions that can only exist on DAZN, quickly and seamlessly.

Moving beyond BAU-style in-program advertising (e.g. L-Shape bars or simple on-screen exposure), this role leads with a fandom-driven creative philosophy, with the aim of:

• Maximizing sponsor value
• Differentiating DAZN Advertising
• Building scalable, repeatable models for advertising creativity

【Not This Role】
・ Production coordination–only role
・A position focused solely on creative expression without business accountability
・Agency-style “work-for-hire” creative execution
・In-house editorial or program production work

*This role is 100% dedicated to Media Sales-driven content.

DAZN Japanでは、広告・スポンサー案件の拡大に伴い、Ad & Sponsor Content全体を統括するシニアレベルのプロデューサーを募集しています。本ポジションは、単なる制作進行や窓口対応ではなく、 スポンサー／代理店との商談段階から関与し、

• 権利
• 制作リソース
• 演者・IP
• DAZNブランド／クオリティ

を即座に判断・翻訳し、「DAZNで行う必然性のあるクリエイティブソリューション」を 早く・スムーズに実現する役割です。既存番組内のBAU型広告（例：L字、番組内露出）を超え、 Fandom起点のクリエイティブ思想を軸に、

• スポンサー価値の最大化
• DAZN Advertisingの差別化
• 再現性のある広告クリエイティブの型化

をリードしていただきます。

【本ポジションではないこと】
・制作進行管理のみの役割
・表現クオリティだけを追う仕事
・Agencyの下請け的クリエイティブ制作
・社内コンテンツ番組制作の業務
*本ポジションは100%、Media Sales向けになります。

Department

85-403 - Content - P&E - Live Programming

Employment Type

Permanent - Full Time

Location

Japan - Tokyo

Workplace type

Hybrid

What You'll Be Doing:

A. Creative Vision & Judgment (Highest Priority)

• Define and continuously evolve DAZN Advertising’s creative vision, worldview, and decision criteria
• Make final creative Go / No-Go decisions on key advertising projects
• Clearly articulate what is “on-brand” and “off-brand” for DAZN
• Establish DAZN’s own creative axis, independent of trends or agency-driven logic

B. Creative Strategy & Concept Design

• Design cross-platform creative concepts rooted in client challenges, spanning:
• Video production
• Digital and streaming distribution
• Offline experiences such as events
• Reimagine advertising use cases that add value to existing DAZN content

C. Business / Sales Integration

• Attend client and agency sales meetings as a creative and production authority
• Instantly assess rights feasibility, production and talent resources, and cost structures
• Translate advertiser expectations into realistic DAZN production solutions, presenting win-win outcomes at speed
• Contribute a creative perspective to the development of new advertising products and formats

D. Production Governance & Management

• Own governance and quality control across all ad and sponsor content
• Manage teams, talent, schedules, and budgets
• Select, contract, and quality-control external production companies and freelancers
• Understand and manage rights, including music, likeness, and broadcast usage

E. Team Leadership & Capability Building

• Manage and develop junior producers (approx. 2 persons)
• Build production workflows and team structures that avoid over-reliance on individuals
• Provide creative direction and overall leadership to internal teams and external partners

F. Data & Performance

• Analyze performance through a data-driven lens
• Propose and execute improvements based on KPIs, Brand Lift, and other effectiveness metrics

A. Creative Vision & Judgment（最重要）

• DAZN AdvertisingにおけるCreative Vision／世界観／判断基準の定義・更新
• 重要広告案件におけるCreative最終判断（Go / No Go）
• 「DAZNらしい／らしくない」の明確な言語化
• 流行やAgencyロジックに依存しない、DAZN独自のCreative軸の確立

B. Creative Strategy & Concept Design
クライアント課題を起点に、

• 映像制作
• 配信・デジタルディストリビューション
• イベント等のオフライン体験

を横断したCreative Concept設計。既存コンテンツに付加価値を与える広告活用の再設計。

C. Business / Sales Integration（商談同席・即断）

• スポンサー／代理店との商談への同席
• 権利可否、制作・演者リソース、制作スキーム／コスト感の即時判断
• 広告側の期待とDAZN制作の現実を翻訳し、WIN-WINなSolutionを迅速に提示
• 新たな広告プロダクト／フォーマット開発へのCreative視点での関与

D. Production Governance & Management

• 広告・スポンサーコンテンツ全体のガバナンス・品質管理
• 制作チーム／タレント／スケジュール／予算管理
• 外部制作会社・フリーランスの選定、契約、QC
• 音源・肖像・放映権等を含む権利理解・管理

E. Team Leadership & Capability Building

• ジュニアプロデューサー（約2名）の育成・マネジメント
• 属人化しない制作フロー・チーム構造の構築
• 社内制作チーム・外部パートナーへのクリエイティブディレクションと統括

F. Data & Performance

• データドリブンな視点での効果分析
• KPI／Brand Lift等を踏まえた改善提案・実行

What You'll Bring:

• 10+ years of experience as a Producer, Director, or Creative in video and/or digital content
• Extensive experience producing advertising and sponsor-driven content
• End-to-end ownership from creative strategy through execution
• Hands-on experience spanning advertising, production, and rights within a broadcaster, agency, or production company
• Strong leadership and stakeholder relationship-building skills
• Deep understanding of business logic and revenue models
• High adaptability and the ability to make decisions in real time
• A strong passion for sports
  
  
• 映像・デジタルコンテンツ領域における10年以上のProducer / Director / Creative経験
• 広告・スポンサー向けコンテンツ制作の豊富な実績
• Creative Strategy〜Executionまで一気通貫での判断・責任経験
• TV局、代理店、制作会社いずれかでの広告×制作×権利を横断した実務経験
• 強いリーダーシップと関係構築力
• ビジネスロジック・収益構造への高い理解
• 高い柔軟性と即応力（その場で判断できる力）
• スポーツへの強い情熱
  
  

Benefits

Social security included (Health care insurance, Employee pension scheme, Employment insurance, Labour personal accident insurance)

Annual Health Exams

Defined Contributions Plan (DC)

Annual paid leave of 15 days (pro-rated depending on the start date)

Benefit One – employee benefit package (access to more than 50,000 services such as discounts in sports clubs, leisure facilities and physical exams)

Company doctor (monthly inspection of office as well as stress check)

Free subscription on DAZN

Access to free tickets for every J-league game and occasionally for other sports

Paid commuting allowance up to 30,000 yen a month

各種保険(健康保険、厚生年金、雇用保険、労働災害保険)

確定拠出年金制度

年次健康診断

年次有給休暇15日(入社初年度は入社月に応じて付与します)

ベネフィットステーション – 従業員福利厚生パッケージ (スポーツクラブ、レジャー施設、 健康診断の割引など、50,000以上のサービスへのアクセス)

DAZNの無料視聴

Jリーグの全試合の無料チケット、他スポーツの無料チケット権利

通勤手当 ※月3万円まで

About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 

As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. 

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:  

Agility and creativity fuel growth and innovation, to Make It Happen. 

Prioritising what matters drives progress and positive outcomes, Focusing On Impact. 

Collective ambition builds optimism and success, in order to Win As One. 

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.