Senior Marketing Manager

Senior Marketing Manager

Department: 87-392 - Subscription - Brand

Employment Type: Permanent - Full Time

Location: US - New York

Reporting To: Alfie Sharman

Compensation: $120,000 - $150,000 / year

Description
As part of the Growth Marketing team, you will lead and deliver integrated marketing campaigns across the US, UK, Ireland, and other international markets at scale.

You will be encouraged to demonstrate commercial innovation utilising DAZN's original content, access to premium sports talent and audience reach opportunities via owned and operated channels.

This role will require someone who lives in a location which operates on Eastern Time (ideally based in, or close to, New York).

Key Responsibilities

• Lead all growth marketing activities in the US
• Own end to end marketing campaigns driving reach, awareness, and acquisition around some of the biggest boxing and other sporting events in the world
• Build and manage relationships with media agencies and media partners
• Manage the DAZN shop front (merchandising of our rights, upcoming events, and landing page optimisation)
• Provide a full funnel framework from Brand, Demand to Conversion and Retention across all key consumer facing verticals
• Responsible for budget management, liaison with finance on acquisition performance & forecasting, and reporting on post campaign analysis
• Direct impact on marketing strategy across ‘Rest of World' markets (100+ countries) as part of the wider marketing team

Skills, Knowledge & Expertise

• Minimum of 7 years' experience in a marketing role - either agency or client side
• Demonstrated hands-on experience running both on and offline marketing campaigns in the United States at scale
• Self motivated high achieving growth mindset
• Desire to build a world class team around you
• A strong understanding and experience in planning activity across paid channels such as TV, Print, Radio, digital media, BVOD and OOH, as well as earned/owned channels such as organic social and app store partner marketing
• Show understanding of the importance of a full funnel measurement framework
• Experience in a rigorous, data-led environment driving performance through the use of paid and earned media
• Excellent attention to detail
• Strong written and oral communication skills.
• Interest in sports (even better if boxing/fight sports) and/or the media & OTT landscape.

Job Benefits
Benefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan. You'll also find a family friendly community, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be.

As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.

DAZN VALUES – THE ‘HOW' IN WHAT WE DO:

Agility and creativity fuel growth and innovation, to Make It Happen.

Prioritising what matters drives progress and positive outcomes, Focusing On Impact.

Collective ambition builds optimism and success, in order to Win As One.

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.

Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone.

If you'd like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.