Senior Manager - Retention Analytics & Reporting

Company Description

Sports betting, gaming and interactive entertainment is changing, and we're leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it's your game. So let's win together.



Job Description

As the Senior Manager - Retention Analytics & Reporting, of you will be responsible for the delivery of insights, analytical approaches, analytical tools, presentations and report / dashboard development to key stakeholders in the UK business, with focus on customer retention activities, predominantly through bonus and CRM optimization. This is a key role in our UK business supporting both our Digital & Retail divisions using analytics to provide insight and support decision making.

As a Senior Leader within the UK Strategy team, you will collaborate with both gaming and sportsbook commercial directors and work closely alongside the CRM Director.  Your team's role will be to help support the the UK retention Strategy with the UK SLT, and you will be expected to support the development of product, promotion and brand strategy, by supplying the business functions with information and insights for them to understand the performance of retention activities and provide insight, answers and recommendations to key points within the data.

You will ensure day to day tactical data is provided as and when needed, whilst influencing the stakeholders to use themost appropriate data, alongside new insight and analytical tools to support and optimise their business functions.

You will have 2 direct reports and lead an overall team of 5 analysts with teams based across our Gibraltar and Stratford locations, so some travel will be required. Whilst the Analytics Managers will lead the day-to-day operation, you will be responsible for the overall strategy and direction of the team.

Key Responsibilities

Main

• Lead the UK Retention Analytics team and support the Head of Data Science & Insights helping to create a world class and high-performance analytics function.
• Act as the link between Analytics and the UK Commercial & CRM teams, driving commercial value through insightful Data/Analysis.
• Lead and manage analysis for financial and non-financial customer performance to provide insight covering areas such as, but not limited to, promotion performance, CRM retention performance, conversion analysis, operations analysis.
• Proactively identify business opportunities and effectively communicate insights to the business.
• Lead, scope and shape all analytical and BI projects to meet or exceed stakeholders' expectations.
• Proactively collaborate with cross-functional teams and subject matter experts to create best practices across Retention Analytics.
• Leverage other existing Data, Insight & Analytics functions across group to help drive maximum impact and act as a partner to deliver group wide initiatives for the UK business.
• Work closely with data engineers and architects to ensure development of Data Self-Serve strategy fits business requirements.
• Democratize data through a world class, ‘always on' reporting suite. Covering both descriptive and diagnostics analytics to surface actionable insight for day-to-day decision making within the business

Data & Architecture

• Identify opportunities to support and develop the overall UK Analytics agenda – collaborate with other analytics leaders and be a champion for the wider data community.
• Drive an external orientation (self, team, business) to ensure that the UK business stays current with new advances in analytics & new data sources – Bring recommendations & innovations into Entain on an ongoing basis.

Team Management

• Mentor and coach individuals within Retention Analytics team and across the wider organization to improve knowledge of BI & Analytics, data literacy and leadership impact.
• Managing the objective setting for the direct reports, whilst ensuring that they have the correct skills and tools to carry out their role

 



Qualifications

• Experience either in an analytics or a business intelligence role in a large scale, complex, direct to consumer business.
• Data and Analytics guru, who can turn numbers into a compelling business story.
• Experienced translator, comfortable talking to commercial and technical experts to identify the right problems, and the most effective solutions
• Proven track record delivering significant analytical and reporting projects that have directly led to improved business performance – financial and volumetric.
• Strong strategic thinking, prioritization, and problem solving skills in ambiguous and changing environments
• Experience in the following analytical disciplines: Marketing Analytics, CRM Analytics, Optimisation, Business Intelligence, Commercial Analytics, Performance Reporting.
• Experience using Cloud platforms for Analytics workloads (ideally in the Google stack but other cloud providers/platforms also suitable)
• Advanced knowledge of SQL.
• Some experience of managing 3rd party suppliers.

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in London, you can expect to receive great benefits like:

• Generous group bonus scheme
• Hybrid working – 2 days in the office
• Private medical insurance
• Pension scheme – matched to 6%
• Ability to buy and sell holiday
• Free subscription to wellbeing app Unmind
• Additional “It's Your Game” day off to use at either Christmas or New Year
• Entain & Enhance days – 2 paid days off to focus on your professional or personal development
• Share save scheme
• Paid subscription to LinkedIn Learning 

And outside of this, you'll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supportive community where everyone is celebrated for being themselves. 

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.