Senior Lead - B2B Marketing, General Sporting Goods

In short

As the Senior Lead - B2B Marketing, General Sporting Goods, you will lead the integrated marketing strategy for the General Sporting Goods wholesale channel and key accounts, acting as the strategic driver and primary contact for senior account and sales partners. Reporting to the Head of B2B Marketing, AMER on the Brand Experience team, you will manage a small team to bring bold, brand-building work to life and drive significant commercial impact for On.

Your Mission

• Own the end-to-end marketing strategy for the General Sporting Goods channel and key accounts, translating brand priorities into clear, account-specific plans that drive commercial impact

• Build and lead fully integrated campaigns across media, in-store, digital, and experience, ensuring a consistent and elevated brand presence

• Serve as the primary point of contact for senior marketing leadership at GSG accounts and internal sales leadership, driving alignment and influence at all levels

• Manage and mentor a high-performing smaller team, fostering their growth and ensuring impactful contributions

• Lead cross-functional collaboration with trade, events, visual merchandising, and tech reps to execute seamlessly and amplify brand stories in the market

• Anticipate market trends and consumer insights to continuously innovate and optimize marketing initiatives within the B2B landscape

• Drive a data-informed approach to campaign development and performance measurement, ensuring marketing efforts are strategically aligned with business objectives and deliver measurable results

Your story

• You bring 7+ years of experience in B2B marketing within a premium or performance-oriented global retailer, ideally within the footwear or apparel industries

• You have 1+ years of direct people leadership experience, guiding and developing high-performing marketing teams to achieve strategic objectives

• You demonstrate strong strategic alignment and proven project management skills, meticulously planning and overseeing projects in alignment with On's priorities while adapting to dynamic environments

• You exhibit a keen understanding of synthesizing people and interests, anticipating and incorporating the concerns and needs of various stakeholders, and are skilled in influential communication that inspires action and commitment

• You possess a deep understanding of multi-channel marketing strategies, including digital, in-store, and experiential activations, with a track record of successful implementation

• You have strong analytical capabilities, able to translate complex data into actionable insights and measurable business outcomes

• Willingness to travel up to 30% to On’s global hubs and key accounts

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

• Step One

  It starts with you...

  You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

• Step Two

  Interview with a recruiter

  What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

• Step Three

  Interview with a hiring manager

  Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

• Step Four

  The Case Study

  What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.

• Step Five

  The Experience Day

  Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.

• Step Six

  The Result

  Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.

Step One:

It starts with you...

You'll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.