Specialist - Brand Activation Berlin

In short

Welcome to On! One of the World’s fastest-growing premium sportswear brands.

At On, we’re redefining the future of sportswear and we’re looking for a dynamic and results-driven Brand Activation Specialist to support the Eastern region of Germany, with a key city focus on Berlin.

As a Brand Activation Specialist at On you will work with the local market team to develop and deliver the brand activation plan. You will build authentic, meaningful relationships and partnerships that position On at the heart of our communities - helping grow On’s fan base and connection with runners and movers. You are a true brand ambassador, consistently driving engagement with the brand and are deeply connected to what is happening within our community.

Your Mission

• Driving brand education is at the heart of being a Brand Activation Specialist at On. Assuring that On’s in store employees and retail partners are always up to date with the latest brand and product training. Your goal is to facilitate successful communication of On’s brand history and innovative product technology to our customers in order to turn retail into On fans.
• Building and strengthening relationships with retail partners and local communities is in the DNA of this role. This will involve coordinating and executing trade marketing and selling events in close collaboration with internal commercial teams to amplify On’s brand E.g running or product test events.
• Acting as the hands on the ground and supporting the Marketing team by ensuring the highest quality of visual merchandising and POS installations to showcase On’s products.
• Taking initiative to engage, educate and manage freelance brand activation and VM team and supporting coordination or their work schedules.
• Administration of all of your activities in our CRM-Software. This is a small but crucial part of your contribution to your team.

Your story

• Typically 2-3+ years experience in brand activation, technical representation, retail, marketing, or events.
• Entrepreneurial and people-driven, with a passion for movement and strong ties to sports and community building.
• Strong knowledge of Berlin’s cultural and sport/movement communities; collaborate with specialists to design and deliver activations that resonate across Eastern Germany, with a key city focus on Berlin.
• Fluent German (C1+) and proficient English, essential for the regional scope of the role and as English is On’s shared professional language.
• Experienced in working closely with brand marketing teams to execute impactful campaigns.
• Passion & technical understanding for products and their visual merchandising in retail and events.
• Adept at stakeholder collaboration to ensure activations align with brand and business goals. Adaptable, hands-on, and solution-oriented in dynamic environments.
• Eager to attend global sales conferences and industry events.
• Committed to driving sales & marketing initiatives to reach targets.
• Excellent communication and relationship-building skills to excite partners and communities.
• Self-motivated, resourceful, and organized with strong project management abilities. Able to manage workload autonomously.
• Flexibility to work on weekends if needed.
• Embodies On’s 5 spirits (explore our career page for more). A true team player.

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

• Step One

  It starts with you...

  You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

• Step Two

  Interview with a recruiter

  What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

• Step Three

  Interview with a hiring manager

  Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

• Step Four

  The Case Study

  What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.

• Step Five

  The Experience Day

  Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.

• Step Six

  The Result

  Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.

Step One:

It starts with you...

You'll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.