Senior CRM Executive Casino Dazn Bet

Why Join DAZN?

DAZN Bet is redefining the betting and gaming experience through innovation, responsibility and deep customer understanding. As part of the wider DAZN ecosystem, we operate in highly regulated markets while delivering engaging, data-led experiences that put the customer first. Joining DAZN Bet means playing a direct role in shaping how customers engage with our products at scale.

The Role

As Senior CRM Executive – Casino, you will plan, execute and optimise CRM campaigns that drive engagement, retention and reactivation across our Casino vertical. You’ll be responsible for delivering highly personalised, performance-driven CRM activity that increases player value while maintaining full regulatory compliance.

This role plays a key part in shaping CRM strategy for our Spanish Casino business, combining strategic thinking with hands-on execution. Your work will directly contribute to revenue growth, customer lifetime value and the delivery of innovative, locally regulated customer experiences.

This role will be based in our Ceute office. 

Please note, our Talent Acquisition team and some Hiring teams are based in the UK so parts of the recruitment process will be in English. Please also upload your resume in English, thanks!

By joining DAZN, you will be part of a company that has earned the Great Place to Work certification, a recognition we’ve achieved thanks to the commitment and professionalism of everyone at DAZN Spain. This certification reflects the exceptional environment we've built together, where employee well-being is a top priority. At DAZN, we take pride in being an excellent place to work, as confirmed by the experiences and feedback of our team members.

Department

11-895-Marketing - Marketing

Employment Type

Permanent - Full Time

Location

Ceute - Spain

Workplace type

Onsite

What You'll Be Doing:

• Support the Head of CRM in planning and delivering CRM strategies for the Casino vertical
• Design, configure and optimise CRM campaigns, player segments and promotional mechanics
• Drive engagement, retention and reactivation through personalised, automated customer journeys
• Monitor, analyse and optimise CRM performance to maximise customer lifetime value and profitability
• Develop creative promotions while balancing bonus efficiency and commercial return
• Work closely with BI and Data teams to track KPIs and identify revenue opportunities
• Collaborate with Legal and Compliance to ensure all campaigns meet Spanish regulatory standards
• Partner with Product, Customer Services and Marketing teams to improve customer experience and operational effectiveness

What You'll Bring:

• Minimum 5 years’ experience in CRM within the online gaming industry, ideally with strong Casino exposure
• Proven track record of delivering revenue growth through CRM and lifecycle marketing
• Experience using CRM platforms such as Optimove, Salesforce or similar (Optimove preferred)
• Strong analytical mindset with the ability to translate data into actionable insights
• Comfortable operating at both strategic and hands-on execution levels
• Deep understanding of customer segmentation, retention and loyalty mechanics
• Excellent written and verbal communication skills in Spanish and English
• Proactive, adaptable and confident working in a fast-paced, international environment

About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 

As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. 

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:  

Agility and creativity fuel growth and innovation, to Make It Happen. 

Prioritising what matters drives progress and positive outcomes, Focusing On Impact. 

Collective ambition builds optimism and success, in order to Win As One. 

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.