Copywriter

Why Join DAZN?

DAZN is at the heart of Italian sport, bringing fans closer to Serie A and the world’s biggest sporting moments. As Italy’s leading sports streaming platform, DAZN blends premium content with bold, engaging storytelling that resonates deeply with local audiences. Joining DAZN Creative means working in an energetic, collaborative environment where creativity has real visibility and impact. You’ll partner closely with Italian marketing and content teams while aligning with global brand standards to shape how fans discover and engage with DAZN. If you love sport, language, and creative challenge, this is your chance to help define the voice of DAZN in Italy.

The Role:

As Copywriter for the Italian market, you’ll be responsible for crafting compelling, locally relevant copy across DAZN’s marketing ecosystem. Working within DAZN Creative (EMEA), you’ll support acquisition, engagement, and retention through clear, creative, and effective communication. Your primary focus will be digital marketing and CRM copy, while also contributing to broader brand, product, and partnership campaigns. This role requires a native Italian writer with a strong understanding of sport, culture, and how to engage passionate fanbases while maintaining global brand consistency.

Department

77-803 - Subscriptions - Creative Services

Employment Type

Permanent - Full Time

Location

Italy - Milan - Piazza della Repubblica

Workplace type

Hybrid

What You'll Be Doing:

• Writing copy across digital acquisition channels, including paid media, landing pages, and subscription journeys
• Creating CRM communications such as email, push notifications, onboarding, and event promotion
• Developing promotional messaging for acquisition, retention, and upsell campaigns
• Owning and evolving DAZN’s tone of voice in the Italian market
• Contributing to integrated campaigns across digital, OOH, print, radio, and TV
• Writing on-product promotional copy, partnership assets, and app store content
• Supporting CTA development, marketing claims, and product feature naming
• Providing copy guidance to ensure clarity, consistency, and cultural relevance

What You'll Bring:

• Native-level Italian with strong English language skills
• Experience writing engaging, brand-led marketing copy
• Excellent attention to detail and confidence editing your own work
• Understanding of tone of voice and localisation within a global brand
• Passion for sport, particularly Serie A and European football

Benefits

Benefits include access to DAZN, lunch vouchers, free coffee and snacks, family friendly community, free access for you and one other to our workplace mental health platform app (Unmind),  learning and development resources, opportunity for flexible working and access to our internal speaker series and events.

About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 

As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. 

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:  

Agility and creativity fuel growth and innovation, to Make It Happen. 

Prioritising what matters drives progress and positive outcomes, Focusing On Impact. 

Collective ambition builds optimism and success, in order to Win As One. 

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.