Paid Search Manager

Why Join DAZN? 

Joining DAZN in Leeds means working at a global sports streaming business from one of the UK’s fastest-growing digital hubs. You’ll collaborate with smart, passionate people, move quickly, and help connect millions of fans to the sports they love. If you’re excited by performance marketing at scale and the pace of live sport, DAZN Leeds is a great place to grow your career. 

The Role: 

As a Paid Search Manager (PPC Manager) at DAZN, you’ll be a key member of the Paid Media team within Marketing Operations. You will plan, execute and report on our global customer acquisition strategy across Google Ads and other search platforms, running in-house PPC campaigns across multiple markets and languages. You’ll manage and allocate budgets to hit efficiency targets (e.g., CPA/ROAS) across DAZN’s busy calendar of live sport, and you’ll coach and develop a PPC Executive to deliver consistently high-quality work. 

Department

77-893 - Subscription - Digital Acquisition Media

Employment Type

Permanent - Full Time

Location

UK - London

Workplace type

Hybrid

What You'll Be Doing:

• Own day-to-day management of in-house paid search campaigns across Google Ads and additional search platforms, from set-up through optimisation and reporting. 
• Build and evolve account structures, keywords, ads, audiences and landing-page alignment to improve conversion rate and efficiency. 
• Plan, pace and reallocate budgets across markets and key events, optimising against business KPIs such as CPA and ROAS. 
• Lead a structured testing roadmap (ad formats, audience strategies, automation/bidding, and new platform features/betas) and document learnings. 
• Deliver clear weekly/monthly performance reporting, insights and recommendations to stakeholders across the business. 
• Partner with Analytics/BI and Engineering to ensure tracking, measurement and attribution are robust (e.g., GA4, GTM, conversions). 
• Work closely with external partners such as Google (and other platforms) to unlock new features and acquisition opportunities. 
• Coach and manage a PPC Executive: set priorities, review quality, and support development. 

What You'll Bring:

• 3+ years hands-on PPC / paid search experience managing complex accounts with measurable results. 
• Expert-level Google Ads capability (Search and related features), with strong fundamentals in account structure and optimisation. 
• Experience with at least one additional search platform or tooling (e.g., Microsoft Advertising, Merchant Center/SA360, scripts/rules). 
• Proven ability to optimise toward commercial KPIs such as CPA and ROAS, and to make budget trade-offs confidently. 
• Strong analytical and measurement skills (e.g., GA4/GTM, dashboards) with the ability to interpret data, spot trends, and turn insights into actions. 
• Proficient in Excel and PowerPoint (or equivalent), with the ability to communicate performance clearly to stakeholders. 
• Experience operating across multiple markets and languages, coordinating with cross-functional teams. 
• Experience managing or mentoring a junior team member (or a clear track record of coaching and quality control). 

Benefits

Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.

About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 

As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. 

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:  

Agility and creativity fuel growth and innovation, to Make It Happen. 

Prioritising what matters drives progress and positive outcomes, Focusing On Impact. 

Collective ambition builds optimism and success, in order to Win As One. 

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.