Lead - Digital GTM Transformation, Virtual Merch Tool

In short

We are looking for a dedicated and visionary Digital GTM Transformation Lead to lead the implementation of a visual merchandising tool (virtualretail.io), ensuring seamless integration into our Go-to-Market (GTM) ecosystem. This role is pivotal in building, enhancing and rolling out key assortment visualization capabilities, implementing a dedicated digital platform and continuously improving the tool to support our evolving GTM engine. Ultimately this role will be key to increase visibility, accuracy, and consistency in decision-making across different design, merchandising, visual merchandising, sales, marketing and retail activities.

Your Mission

• Lead the implementation and continuous usage and evolution of our visual merchandising platform across the organization, from requirements gathering to rollout and seasonal improvements
• Align the tool’s capabilities with business objectives and the needs of merchandising, visual merchandising, sales, retail, and marketing teams
• Drive the development of virtual environments (virtual stores, showrooms) in the platform through the use of 3D assets for store layouts, fixtures, and assortment visualization
• Ensure smooth integration with existing systems, workflows, and data sources. Drive change management and adoption across design, merchandising, visual merchandising, sales, marketing and retail teams
• Collaborate with engineering, IT, and external vendors to ensure seamless integration and ongoing enhancements
• Work closely with global and regional merchandising, commercial, planning, and technology teams to align processes and capabilities
• Conduct user testing, gather feedback, and facilitate training sessions to drive adoption. Provide hands-on support during physical sessions involving the tool setup and usage
• Establish KPIs and monitor the tool’s impact on omnichannel alignment, decision-making efficiency, and commercial outcomes

Your story

• Experience: You have 5+ years experience in digital transformation, ideally within visual merchandising, or retail tech solutions. Experience in the sports or fashion industries is a plus but not required
• 3D Fluency: You are familiar with 3D tools and workflows (e.g. SketchUp or similar design software). Ability to create or edit store layouts and fixtures independently is a strong plus
• Virtual Reality & Technical Setup: You have experience with Virtual Reality tools or environments. Comfort working with AV equipment and VR software is a plus.
• Technical fluency: You have a strong understanding of data structures, system integrations, and software implementation processes
• Project management skills: You have a proven ability to manage complex implementations involving multiple stakeholders and a varied set of requirements
• Stakeholder management: You have excellent collaboration skills across business teams, engineering, and external partners
• Analytical mindset: You have the capability to translate business challenges into actionable product requirements and data-driven insights
• Change management experience: You are experienced in driving adoption and behavior change across large, decentralized organizations

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

• Step One

  It starts with you...

  You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

• Step Two

  Interview with a recruiter

  What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

• Step Three

  Interview with a hiring manager

  Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

• Step Four

  The Case Study

  What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.

• Step Five

  The Experience Day

  Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.

• Step Six

  The Result

  Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.

Step One:

It starts with you...

You'll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.