Field Marketing Specialist

The Field Marketing Specialist (FMS) supports the Brand Marketing Manager in building the local face of Red Bull among younger audiences, with special focus on 18-25 y.o. Is responsible for aiding in the planning and execution of Red Bull’s field marketing initiatives, with the mandate of creating the most locally relevant face of our global brand. 
Major responsibilities will include directly managing a group of Student Marketeers. The FMS will have to support the team on executing the  University Marketing Strategy of Red Bull, and lead them during their key responsible like direct sampling and seeding, 3rd party and own production project support, sales support and others.

The FMS is the responsible of building with the BMM the Field Marketing Team strategy and direct responsible of it´s proper implementation. He/she will help to create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) leveraging On Premise, Off Premise and New Business opportunities and encompassing local needs and specificities and therefore impacting the heart of local consumers, ultimately leading to the successful development of the business. The FMS is out ‘in the field’ to make things happen, this is not a full ‘office’ job. 

RESPONSIBILITIES Areas that play to your strengths

All the responsibilities we'll trust you with:

EXPERIENCE Your areas of knowledge and expertise

that matter most for this role:

• Understands the core scenes in the region and has strong networking skills.
• Has already built and sustained personal relationships in core scenes (Culture, and/or Sports etc.)
• Experience in leading teams and managing people.
• A strategic thinker who takes initiative and ownership and “makes things happen”.
• Leadership, motivation and team skills.
• Strong analytical, planning, budgetary and project management competencies.
• Creative mind with a track record of putting new ideas into practice and assessing results.
• Excellent communication skills, including presenting and training abilities.
• Self-confident, sporty, self-motivated, friendly, loyal, interested in working with people, stress-resistant.