Digital Media Planner

Company Description

We're Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. When we win, we win together. 
 
Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people's lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment. 



Job Description

We are seeking a detail oriented Digital Media Planner to join our marketing team in the fast-paced iGaming industry. The ideal candidate will have a strong background in digital media planning, with experience in developing and executing media strategies that drive traffic, engagement, and revenue. As the Digital media planner, you will be responsible for overseeing all local digital marketing efforts, optimizing online presence, and ensuring our brand stands out in the competitive iGaming market. 

• Digital Marketing Strategy Development: 
• Together with brand manager and media agencies develop and implement comprehensive digital marketing strategy for local online media.  
• Define and track key performance indicators (KPIs) for digital marketing success, regularly measuring and reporting on these metrics. 
• Campaign tracking: 
• Make sure that all relevant website events are being tracked and implement new events, when necessary. 
• Monitor and analyze campaign performance, making data-driven adjustments to maximize ROI. 
• Prepare and present regular reports on digital marketing performance, providing insights and recommendations for improvement. 
• Collaboration and Coordination: 
• Work closely with the design and brand marketing teams to ensure digital marketing efforts are aligned with overall business objectives. 
• Collaborate with external partners, agencies, and vendors to enhance digital marketing capabilities. 
• Budget Management: 
• Manage the digital marketing budget, ensuring efficient allocation of resources to maximize ROI. 
• Track and report on budget expenditures, ensuring alignment with financial goals. 
• Stay Current with Trends: 
• Stay up-to-date with the latest digital marketing trends, tools, and best practices within the iGaming industry. 
• Continuously explore new digital marketing opportunities to keep the brand at the forefront of innovation. 

Qualifications

• Experience in digital media planning, preferably in media agency. 
• Experience with 3rd party tracking tools like Adform, Google marketing Platform, etc. 
• 3+ years of experience in digital marketing, preferably within the iGaming or entertainment industry. 
• Strong understanding of digital marketing channels, tools, and analytics. 
• Proficiency in using digital marketing tools and platforms (e.g., GA4, Google Ads, social media management tools). 
• Highly proficient in spoken and written German or Danish 

Competencies / Behaviours

• Excellent analytical skills and ability to leverage data to drive decisions. 
• Strong communication and interpersonal skills. 
• Creative thinker with a passion for innovation and gaming. 

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.

Depending on your role and location, you can expect to receive benefits like

• Generous group bonus scheme    
• Competitive salary depending on experience.      
• Group bonus scheme    
• Hybrid working – 2 days in the office    
• Food vouchers – €136 per month (full-time employee, after probation) * Benefit is only applicable for Vienna.    
• Life assurance – 2x Annual Salary    
• Ability to buy holiday    
• Free subscription to wellbeing app Unmind    
• Additional “It's Your Game” day off to use at either Christmas or New Year    
• Entain & Enhance days – 2 paid days off to focus on your professional or personal development    
• Share save scheme    
• Team Spirit - events (e.g. Action Day, Roof-top BBQ party), team building (e.g. EOY Party), sports activities (e.g. tennis, yoga, football) and pro-bono activities

And outside of this, you'll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.