Digital Marketing Manager UK & Ireland Dazn Bet

Why Join DAZN?

DAZN Bet is building the next generation of interactive sports betting experiences, powered by DAZN’s global sports ecosystem. We combine premium content, data-driven marketing and responsible gaming to create engaging products for sports fans across the UK & Ireland and beyond. Joining DAZN Bet means having the opportunity to shape a growing brand in a fast-paced, entrepreneurial environment, working with world-class teams across marketing, product and technology.

The Role

As Digital Marketing Manager – UK & Ireland, you will lead the development of the local brand proposition and campaign direction, working closely with the Leadership Team and central Marketing functions to ensure alignment with DAZN Bet’s overall business strategy.

You will drive customer acquisition and engagement through the delivery of data-driven digital marketing strategies that maximise brand awareness, conversion and long-term value. Partnering with internal teams and external stakeholders, you will play a critical role in positioning DAZN Bet as a leading interactive sports betting brand in a highly regulated market, while delivering responsible and engaging fan experiences.

Department

10-895 - Marketing - Marketing

Employment Type

Permanent - Full Time

Location

UK - London

Workplace type

Hybrid

What You'll Be Doing:

• Define the local brand proposition and campaign strategy for the UK & Ireland market in line with business objectives
• Plan, develop and execute creative, multi-channel digital marketing campaigns to drive acquisition and engagement
• Own performance marketing across paid media, SEO, affiliates, social and display, ensuring efficient budget allocation and ROI
• Manage and optimise paid media campaigns through continuous testing, tracking and performance analysis
• Lead SEO strategy in partnership with content and technical teams to improve organic visibility and traffic
• Collaborate with content, design and CRM teams to deliver engaging, localised marketing assets and journeys
• Use data, insights and analytics to optimise conversion, personalisation and campaign effectiveness
• Build strong relationships across DAZN and DAZN Bet to unlock new revenue opportunities and improve customer experience
• Monitor market, consumer and competitor trends to identify growth opportunities and inform strategy

What You'll Bring:

• 3+ years’ experience in digital marketing, ideally within sports, entertainment or gaming / betting environments
• Strong experience in performance marketing and paid media with a data-driven mindset
• Proven ability to manage multi-channel campaigns across SEO, PPC, social, affiliates and display
• Strong commercial acumen with a focus on driving growth, ROI and revenue outcomes
• Ability to operate strategically while remaining hands-on and detail-oriented
• Passion for sport, particularly football, with a deep understanding of fan behaviour
• Comfortable working in fast-paced, international and matrixed environments
• Knowledge of operating in regulated markets and advertising compliance is an advantage 
• Excellent written and verbal communication skills in English

Benefits

Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.

About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 

As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. 

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:  

Agility and creativity fuel growth and innovation, to Make It Happen. 

Prioritising what matters drives progress and positive outcomes, Focusing On Impact. 

Collective ambition builds optimism and success, in order to Win As One. 

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.