VP Direct to Consumer

DAZN is the global leader in sports streaming, offering millions of fans around the world access to a vast array of live and on-demand sports content. We are on a mission to revolutionize the way fans experience sport.   Leading and executing the DAZN Basketball DTC strategy, defining the digital growth strategy, customer acquisition and retention, and revenue generation from subscription and channels (including, merchandising, gamification, betting etc.). Ensuring strategic goals and financial targets on website, tablets or mobile platform, working across department as marketing for business analytics, trading, performance, organic media and paid media execution.

This senior leadership role requires a dynamic individual with a deep understanding of the DTC landscape, particularly within the sports and entertainment sectors. The ideal candidate will have a proven track record in developing and executing comprehensive DTC strategies that align with business objectives.


Please note, our Talent Acquisition team and some Hiring teams are based in the UK so parts of the recruitment process will be in English. Please also upload your resume in English, thanks!

By joining DAZN, you will be part of a company that has earned the Great Place to Work certification, a recognition we’ve achieved thanks to the commitment and professionalism of everyone at DAZN Spain. This certification reflects the exceptional environment we've built together, where employee well-being is a top priority. At DAZN, we take pride in being an excellent place to work, as confirmed by the experiences and feedback of our team members. Department 45-806 - Broadcast Partnerships - FIBA Employment Type Full Time Location Spain - Madrid Workplace type Hybrid As our new VP Direct to Consumer, you’ll have the opportunity to:

• DTC Strategy Development: Formulate and implement a global DTC strategy, revenue and financial goals, that amplifies DAZN's brand  and supports subscriber acquisition and retention.
• DTC Planning: Oversee all aspects of DTC, packaging, pricing, acquisition plan, retention, across traditional and digital channels, ensuring optimal allocation of resources for maximum ROI.
• Partnership Management: Establish and nurture strategic partnerships and affiliation programs with stakeholders as Leagues, teams, federations, media outlets, agencies, and platforms to expand DAZN's reach and engagement.
• Performance Analysis: Utilize data-driven insights to monitor and evaluate the effectiveness of media initiatives, making informed adjustments to strategies as needed.
• Team Leadership: Manage and mentor a high-performing media team, fostering a culture of innovation, collaboration, and continuous improvement.
• Budget Management: Oversee the media budget, ensuring efficient and effective use of resources in line with organizational objectives.

You'll have:

• Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree preferred.
• Minimum of 8 years of experience in DTC strategy, planning, and buying, with a significant portion in leadership roles within the sports or entertainment industries.
• Demonstrated success in developing and executing DTC strategy and implementation  that drive brand growth and consumer engagement.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Exceptional leadership and team management abilities, with experience leading cross-functional teams.
• Excellent communication and interpersonal skills, capable of building relationships with internal stakeholders and external partners.
• In-depth knowledge of the evolving media landscape, including digital, social, and emerging platforms.

About DAZN At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 
As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.   DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:   Agility and creativity fuel growth and innovation, to Make It Happen. 
Prioritising what matters drives progress and positive outcomes, Focusing On Impact. 
Collective ambition builds optimism and success, in order to Win As One. 
At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 
Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone. If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience. Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can. We look forward to hearing from you.