VP Customer – B2B

VP Customer – B2B

Department: 61-590 - Technology - Management

Employment Type: Fixed Term Contract

Location: UK - London

Reporting To: Thomas Tregelles

Description
Why Join DAZN?

DAZN's Commercial Premises mission is “to bring people together with live sports”. Moving away from the dependency on traditional linear TV, DAZN's B2B streaming platform creates a more flexible viewing experience offering substantial more choice for our business customers. Our ambition is to provide commercial venues a sports service that will bring in more customers, who will stay longer and visit more frequently.

The Role:


In this role you'll get to work with central commercial premises teams, leading on developing the go-to-market strategy for France and supporting its execution – creating the whole playbook from marketing and sales best practices through to building the right product proposition. As part of the central function, you'll be the key link to our product and tech teams to drive the B2B product development based on local market needs.

As the VP of Customer – B2B, you will lead DAZN's efforts to drive customer retention, maximize customer lifetime value, and optimize pricing strategies. This high-impact leadership role requires a data- & finance-driven professional with the ability to work at the highest levels of the organization, engaging with senior partners to improve retention, revenue, and customer experience across all segments. Value management will be at the centre of this role.

What you'll be doing:

• Churn Management: Develop and implement strategies to reduce churn by effectively managing and minimising cancel requests, improving retention campaigns, and identifying key customer behaviour insights.
• Pricing and Packaging Strategy: Lead the development of pricing and packaging strategies that maximise customer value and business revenue. Analyse market trends, customer needs, and competitive positioning to design tailored pricing models and product offerings that resonate with existing customers.
• Offer Strategy & ARPU Development: Design and execute strategies to enhance existing customer offers, ensuring they align with DAZN's overall business goals. Drive ARPU development and customer tenure, focusing on maximising value for both customers and the company.
• Customer Insights & Reporting: Build and maintain clear reporting and insights into customer behaviour, identifying key trends and opportunities for improvement. Use these insights to drive data-backed decisions.

What You'll Bring:

• A strong background in finance or data analysis, with a deep understanding of customer value management and retention strategies.
• Proven experience in churn management and pricing strategy, ideally in a subscription-based business or customer-facing organization.
• Exceptional ability to work with C-level executives and lead cross-functional teams, providing strategic insights and influencing key decisions.
• A data-driven approach to decision-making, with experience using customer behaviour analytics and reporting tools to shape business strategies.
• Strong communication and presentation skills, capable of explaining complex data and strategies to senior leadership and external partners.
• Advanced knowledge of customer relationship management (CRM) systems and strong skills in the use of analytical tools and Excel.

Benefits
Benefits include access to DAZN, 25 days' annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be.

As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.

DAZN VALUES – THE ‘HOW' IN WHAT WE DO:

Agility and creativity fuel growth and innovation, to Make It Happen.

Prioritising what matters drives progress and positive outcomes, Focusing On Impact.

Collective ambition builds optimism and success, in order to Win As One.

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.

Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone.

If you'd like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.