VP Brand & Product Storytelling - DAZN Bet

Why Join DAZN?

DAZN Bet is building a new global betting brand inside one of the world’s most recognisable sports ecosystems. We’re combining premium sports content, cutting-edge product and data-led growth to create a modern, culturally relevant betting experience for fans.

This role sits at the heart of that ambition — defining how DAZN Bet shows up, speaks, and connects emotionally with customers across every market and touchpoint.

The Role

As VP Brand & Product Storytelling, you will build the DAZN Bet brand from the ground up and own the single, unifying narrative that connects product innovation, marketing propositions and commercial ambition.

You’ll define what DAZN Bet stands for, how it speaks, and how its product and propositions are experienced globally. Acting as the strategic bridge between Product, Performance Marketing and DAZN Group Marketing, you will ensure DAZN Bet feels premium, differentiated and unmistakably part of the DAZN ecosystem — while confidently standing on its own.

This is a senior, high-impact leadership role with direct influence over long-term brand strategy, product communication and growth.

Department

10-895 - Marketing - Marketing

Employment Type

Permanent - Full Time

Location

UK - London

Workplace type

Hybrid

What You'll Be Doing:

• Build and define the global DAZN Bet brand from scratch, including positioning, purpose, narrative and long-term brand platform
• Own the DAZN Bet brand story, ensuring a clear, emotionally engaging and consistent narrative across all markets
• Translate product innovation, UX and promotions into compelling customer-facing stories that drive understanding and desire
• Define and govern brand identity, tone of voice and messaging architecture across media, product UI, CRM and partnerships
• Act as the strategic connector between Product and B2C Marketing, shaping how the product roadmap is communicated and experienced
• Partner with Performance Marketing to ensure storytelling and propositions drive acquisition, conversion, retention and LTV
• Lead storytelling for major product launches, campaigns and DAZN-led moments across sport, talent and partnerships
• Set scalable global storytelling frameworks, creative standards and proposition guidelines for local market execution

What You'll Bring:

• Senior leadership experience in Brand, Product Marketing or Storytelling within betting, gaming, sports, media or digital-first businesses
• Proven experience building or re-founding a brand, including positioning, narrative and go-to-market frameworks
• Exceptional storytelling capability, with a strong portfolio of brand platforms, campaigns or product launches
• Ability to translate complex products into simple, emotionally resonant customer stories
• Experience operating at the intersection of Product, Performance Marketing and Brand with clear commercial impact
• Strong creative judgement and confidence leading agencies and cross-functional creative teams
• Commercially minded, data-aware and comfortable balancing long-term brand building with performance outcomes
• Executive presence with the ability to influence senior DAZN Bet leadership and DAZN Group stakeholders

Benefits

Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.

About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 

As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. 

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:  

Agility and creativity fuel growth and innovation, to Make It Happen. 

Prioritising what matters drives progress and positive outcomes, Focusing On Impact. 

Collective ambition builds optimism and success, in order to Win As One. 

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.