Digital Marketing Manager - DAZN Bet

Why Join DAZN?

DAZN Bet is opening up the world of betting and gaming, delivering interactive, accessible and responsible experiences for sports fans across multiple regulated markets. As part of the DAZN ecosystem, we combine premium sports content, data-driven marketing and responsible gaming to create engaging, fan-first products. Joining DAZN Bet France means helping shape a growing brand in a highly competitive and regulated market.

The Role

As Digital Marketing Manager – France, you will lead the local brand proposition and campaign direction, working closely with the Leadership Team and central Marketing functions to ensure alignment with DAZN Bet’s overall business strategy.

You will drive customer acquisition and engagement through the delivery of data-driven digital marketing strategies that maximise brand awareness, conversion and long-term value. Partnering with internal teams and external stakeholders, you will play a key role in positioning DAZN Bet as a leading interactive sports betting brand in France, while delivering responsible and engaging fan experiences.

This role will be based in Paris, France. Benefits include access to DAZN, pension contributions and a healthcare scheme.

Please note, our Talent Acquisition team and some Hiring teams are based in the UK so parts of the recruitment process will be in English. Please also upload your resume in English, thanks!

Department

10-895 - Marketing - Marketing

Employment Type

Full Time

Location

France - Paris

Workplace type

Hybrid

What You’ll Be Doing:

• Define and own the local brand proposition and campaign strategy for the French market
• Plan, develop and execute creative, multi-channel digital marketing campaigns to drive growth
• Lead performance marketing across paid media, SEO, affiliates, social, display and email
• Manage and optimise paid media campaigns, ensuring efficient budget allocation and strong ROI
• Own the SEO strategy in partnership with content and technical teams to improve organic visibility
• Collaborate with content, design and CRM teams to deliver engaging, localised marketing assets
• Use data, insights and analytics to optimise campaigns, conversion and personalisation
• Build strong relationships across DAZN and DAZN Bet to unlock new revenue opportunities
• Monitor market, consumer and competitor trends to identify and define growth opportunities

What You’ll Bring:

• 3+ years’ experience in digital marketing, ideally within sports, entertainment or gaming / betting
• Strong experience in performance marketing and paid media with a data-driven mindset
• Proven ability to manage multi-channel acquisition and engagement campaigns
• Commercial focus with a passion for driving growth, ROI and revenue outcomes
• Ability to think strategically while remaining hands-on and detail-oriented
• Passion for sport, particularly football, with strong understanding of fan behaviour
• Comfortable working in fast-paced, international and matrixed environments
• Knowledge of operating in regulated markets and advertising compliance is an advantage
• Strong written and verbal communication skills in English

About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 

As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. 

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:  

Agility and creativity fuel growth and innovation, to Make It Happen. 

Prioritising what matters drives progress and positive outcomes, Focusing On Impact. 

Collective ambition builds optimism and success, in order to Win As One. 

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.