Vice President, Sales - Wasserman Live

Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Wasserman Live specializes in delivering branding and signage, custom fabrication, live event production and experiential operations across sports, music, entertainment and culture. Working with the world’s most iconic properties and brands, we elevate live events to make them unforgettable.

Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70+ cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit .

Job Description

WHAT YOU WILL BE DOING

As Vice President of Sales, you will be a strategic and results-oriented leader responsible for driving significant revenue growth and expanding market share within the live events and production industry. You will develop and execute a comprehensive sales strategy, lead and mentor a high-performing sales team, foster strong cross-functional collaboration, and represent Wasserman Live as a key industry leader. You will play an instrumental role in securing major client wins, optimizing sales processes, and contributing to the overall strategic direction of the U.S. business.

In this high-impact role, you will report directly to the Group Vice President of Wasserman Live – Phoenix and serve as a strategic partner to the broader leadership team, contributing to long-term planning, organizational growth, and integrated client solutions.

This position is ideally based in Phoenix, Arizona, and will require regular travel across the U.S. to support business development, client engagement, and team leadership activities.

Responsibilities:

Strategic Sales Leadership

• Develop and implement a U.S.-focused sales strategy aligned with business goals and growth targets.

• Identify key market opportunities and competitive differentiators to expand client base and market share.

Team Leadership and Development

• Lead, mentor, and grow a high-performing sales team, fostering a culture of accountability and excellence.

• Set clear KPIs and development plans to drive consistent performance and growth.

Business Development and Client Engagement

• Build and maintain strong relationships with prospective and existing clients.

• Utilize your client network to develop strategic partnerships that deliver strong revenue.

• Represent Wasserman Live in client pitches, contract negotiations, and strategic planning discussions.

• Proposal and Tender Management

• Oversee the creation of high-quality proposals, RFP responses, and tender submissions.

• Collaborate with internal stakeholders including Solutions, Creative, and Operations to deliver winning solutions.

Forecasting and Commercial Oversight

• Maintain accurate sales forecasting and pipeline tracking tools.

• Provide regular reporting on performance metrics, pipeline health, and revenue targets.

Cross-Functional Collaboration

• Work closely with finance, production, marketing, and leadership teams to ensure alignment on goals and delivery.

• Identify and pursue integrated opportunities across other Wasserman divisions and disciplines.

Industry Engagement and Brand Representation

• Represent Wasserman Live at industry events, conferences, and client functions to elevate brand presence.

• Build and maintain a network of influential industry contacts to support long-term growth.

THE SKILLS AND EXPERIENCE YOU NEED

Qualifications and Experience:

• Bachelor’s degree in business, Marketing, Communications or related field; MBA preferred.

• 15+ years of progressive sales and commercial leadership experience, including senior-level roles in the U.S. market.

• Deep understanding of the live events, production, or experiential marketing industries.

• Proven ability to lead sales teams and exceed revenue targets consistently.

• Experience managing complex proposal processes and crafting successful RFP responses.

• Strong financial acumen and ability to interpret commercial data and metrics.

• Knowledge of production timelines and event execution processes is a plus.

Required Skills and Abilities:

• Advanced consultative selling and negotiation skills.

• Strong written and verbal communication skills, with ability to engage at all organizational levels.

• Exceptional leadership and change management capabilities.

• Strategic thinker with hands-on execution ability.

• Ability to interpret data and translate into actionable insights.

• Comfortable operating in a matrixed and fast-moving environment.

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.