Senior Director, Experience / Creator Events
- Brooklyn, USA
- Full time
- Competitive
- 25th November 2025
Full Description
Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.
Job Overview:
The Senior Director, Client Services is a pivotal leadership role on Wasserman’s Experiential Team, responsible for overseeing the successful delivery of agency projects from brief through execution while simultaneously helping to build and grow the business. This individual will act as a trusted advisor to clients, providing both strategic direction and hands-on oversight, while shaping the future of the team.
In this role, the Senior Director will initially manage one direct report, with the expectation and opportunity to grow the team as the business expands. They must be entrepreneurial, nimble, and eager to build something from the ground up while balancing client service excellence with business development and retention in mind.
Ideal candidates will not only have a knack for experiential execution, but also understand how experiential fits into broader integrated campaigns. They should have the ability to deliver high quality work across a wide range of budgets, from larger multi-million dollar activations to small $100K programs with limited resources. A passion for and previous experience with creator driven activations, music talent experiences, and cultural moments is essential. The Senior Director must be a go getter, proactive in identifying opportunities, and ready to navigate the complexities of a large agency environment while driving growth and innovation.
What You'll Do:
- Lead and grow a client services team, starting with 1 direct report and scaling up as business demands
- Mentor and develop talent across levels, building career paths and fostering a collaborative, high performance culture
- Drive strategic and innovative thinking, developing integrated experiential solutions that align with larger campaign objectives
- Maintain oversight of multiple accounts and projects, ensuring quality, consistency, and flawless delivery
- Build and nurture strong client relationships, focusing on both retention and identifying new business opportunities
- Partner across Wasserman departments (strategy, creative, influencer, hospitality, etc.) to deliver integrated, culturally relevant programs
- Manage project budgets ranging from $100K to $4M+, draft agency fees, and ensure financial targets are consistently met
- Provide strong leadership in client conversations, navigating challenges and making quick, sound decisions in real time
- Champion process improvements and team efficiencies while maintaining focus on white glove client service
- Act as a subject matter expert on experiential and its integration into larger brand campaigns
What We're Looking For:
- Minimum of a Bachelor's Degree
- 8+ years of relevant agency experience in experiential, sports, entertainment, or culture
- Proven track record managing and growing client accounts, delivering large scale integrated projects from concept through execution
- Demonstrated ability to build and scale teams, with strong mentorship and leadership skills
- Deep understanding of the experiential landscape, with a passion for creator led activations and music talent experiences
- Previous experience working with integrated internal and external agency teams
- Ability to deliver strong results across budgets both large scale and small scale, including $100K programs with limited resources
- Exceptional written and verbal communication skills
- Highly organized, detail oriented, and capable of navigating fast paced environments
- Solution oriented mindset with ability to manage client challenges and complex scenarios
- Entrepreneurial drive with eagerness to build business from the ground up and contribute to agency growth
- Strong financial acumen and experience managing budgets across a wide range of scales
- Comfortable working within a large agency ecosystem, proactively collaborating across functions
- Ambitious, adaptable, and committed to pushing the boundaries of experiential marketing
Base salary range: $135k-$165k, plus bonus potential if applicable for role.
Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role.
Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
Wasserman is proudly an equal opportunity employer. We are always searching for the most passionate and talented people from all backgrounds and experiences to join us.
20 years into our evolution, we continue to expand services and geographies across the exciting and extraordinary worlds of sports, music, entertainment and culture.
We are committed to making a meaningful difference and driving real change when it comes to diversity equity and inclusion — not only among our employees, but in how we serve clients and push the industry at large.
If this sounds like a place you’d like to work, let’s talk!
Wasserman is a global leader in sports, music, entertainment and culture. Founded in 2002, Wasserman represents many of the world’s most iconic sports and entertainment figures, musical artists, brands and properties, empowering them to shape culture and captivate audiences worldwide.
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