Strategic Initiatives Manager

Overview

Are you ready to shape the future of sports fan engagement? Fanatics is building a leading global digital sports platform; with our loyalty currency FanCash and loyalty program Fanatics ONE that connects fandom across the ecosystem. We’re building an integrated, personalized, and immersive loyalty experience across all Fanatics businesses, igniting the power of sports to foster connections, inspire change, and drive community.

The Strategic Initiatives Manager will serve as a cross-functional problem solver and strategic leader, driving high-priority initiatives that sit at the intersection of Strategy, Analytics, Benefits, CRM, and Partnerships. This role will support the Loyalty leadership team by owning special projects, coordinating enterprise-wide efforts, and standing up net-new capabilities until they are operationalized within the team. The ideal candidate is highly adaptable, detail-oriented, and thrives in ambiguous environments where structure and process need to be built from the ground up.

Responsibilities 

• Lead special projects and cross-functional initiatives for the Loyalty team, including pilots and new experience concepts.
• Identify and size new growth opportunities for Fanatics ONE and FanCash, shaping early-stage strategy and investment recommendations.
• Develop business cases and strategic frameworks for new loyalty initiatives, evaluating fan impact, cost efficiency, and long-term scalability.
• Manage one-off enterprise projects that require both strategic framing and operational execution.
• Support FanCash and Fanatics ONE integration efforts across business units (Commerce, Collectibles, Gaming, Events), ensuring alignment and execution consistency.
• Partner with Strategy & Ops to translate data and insights into actionable recommendations for the loyalty roadmap and reinvestment strategy.
• Act as an internal consultant for Loyalty, tackling ambiguous growth questions and providing structured recommendations to leadership.

Experience and Skills

• 4-6 years of experience in consulting, business operations, strategy, or program management, ideally within loyalty, gaming, sports, or consumer technology.
• Strong problem solver with proven ability to develop strategic recommendations and business cases.
• Exceptional project management skills, with experience managing multiple complex initiatives.
• Strong communicator with experience preparing and presenting executive-level strategy materials.
• Solid analytical skills, with the ability to partner with data teams and interpret findings into actionable insights.
• Highly collaborative team player with the ability to influence across functions and levels.
• Bachelor’s degree in Business, Marketing, Economics, or a related field; MBA a plus.

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.