Sr. Creative Strategist

Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.

Job Overview:
Wasserman is a global sports, entertainment, and lifestyle-marketing agency with expertise in creating connections between brands, properties, talent, and consumers. Today, Wasserman offers global expertise in Athlete Management, Marketing, and Media.

We’re looking for a Senior Strategist focused on integrated Sponsorships to join our NYC or LA office— someone who deeply understands how to unlock consumer insights, connect them with cultural and industry trends to develop inspiring, effective strategies and has a deep passion for sports and entertainment.

In this role, you'll develop consumer-centric strategies across multiple channels for integrated sponsorships, ensuring all touch points work together to meet client goals while delivering an excellent user experience. You'll shape integrated communications plans and messaging strategies that drive engagement and impact.

What You’ll Do:

· Transform observations and truths into compelling, original insights for integrated sponsorships.

· Be the go-to expert for quick-thinking POVs on platforms, industries, and client needs.

· Work closely with creative teams to develop ideas and ensure work aligns with strategic goals providing clear, actionable feedback.

· Bring consumer insight and platform expertise to every discussion.

· Demonstrate thought leadership in digital and social platforms, identifying trends and opportunities.

What We’re Looking For:

· 4-7 years of experience developing integrated strategies for sponsorships.

· Experience working with or on behalf of properties/rights holders is preferred.

· Agency experience leading sponsorship strategies across diverse consumer brands.

· A collaborative mindset and proven ability to provide logical, strategic guidance that fuels

creativity.

· A passion for new business and a drive to create standout, culture-shaping work.

· A fan of sports and entertainment.

· Independence, curiosity, and a deep appreciation for cultural trends.

· A commitment to excellence—willingness to go beyond standard hours when needed, proactively

addressing challenges, and keeping a pulse on emerging platforms and trends.

Base salary range: $80k - $90k, plus bonus potential if applicable for role. Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Wasserman is proudly an equal opportunity employer. We are always searching for the most passionate and talented people from all backgrounds and experiences to join us.

20 years into our evolution, we continue to expand services and geographies across the exciting and extraordinary worlds of sports, music, entertainment and culture.

We are committed to making a meaningful difference and driving real change when it comes to diversity equity and inclusion — not only among our employees, but in how we serve clients and push the industry at large.

If this sounds like a place you’d like to work, let’s talk!

Wasserman is a global leader in sports, music and entertainment. Founded in 2002, Wasserman represents many of the world’s most iconic sports and entertainment figures, musical artists, brands and properties, empowering them to shape culture and captivate audiences worldwide.