Specialist - Brand Activation, Norway

In short

As a Specialist - Brand Activation you’ll shape how our brand comes to life across the Nordics. Your mission: empower local teams to deliver best-in-class partner training and unforgettable grassroots experiences. You’ll build the playbooks, toolkits, and guidelines that give markets the freedom to activate with impact – while keeping the On spirit consistent everywhere. If you’re a natural collaborator who loves turning ideas into moments that move people, this is your chance to make a meaningful mark in the Nordics.

Your Mission

• Develop and implement Brand Activation guidelines and toolkits that empower markets to deliver high-impact, consumer-facing grassroots activations.
• Equip in-market Brand Activation teams with best-in-class partner training, product education, and activation resources to strengthen B2B partnerships and drive brand advocacy.
• Conceptualize and execute B2B partner events (e.g., Oniversities) that enhance sell-in, deepen loyalty, and reinforce brand positioning.
• Establish reporting frameworks and measurement tools to track the effectiveness of brand activations, surface insights, and drive continuous improvement.
• Define and embed best practices for market execution by creating guidelines, training materials, campaign assets, brand toolkits, and scalable activation concepts.
• Support strategic budget planning to ensure efficient and impactful brand activation investments.
• Cultivate strong, collaborative relationships with Brand Activation teams across EMEA to co-create engagement, education, and activation playbooks.
• Monitor and translate industry trends into innovative activation strategies that reinforce On’s brand positioning and competitive edge.

Your story

• Typically 4–5+ years’ experience in brand activation, technical representation, B2B marketing, or events with a passion for the global sports landscape. Brand marketing experience is a plus.
• A genuine connection to sports, running culture, and movement with an understanding of how to create meaningful experiences that connect the brand with our communities.
• Experience in partner training and product education.
• Skilled in cross-functional collaboration, managing external stakeholders, and working across global, regional, and/or local teams.
• Excellent communication skills with a collaborative and inspiring approach to teamwork.
• Self-motivated, resourceful, and organized with strong project management abilities.
• Fluent in English (C1+) and proficient in Norwegian, essential for the regional scope of the role and as English is On’s shared professional language.
• Valid diverse licence & ability to travel approximately 60% of the time aligned with business needs. Reasonable accommodations will be considered in accordance with applicable laws.
• Willingness to work flexible hours including occasional weekends.
• Need to work based in or within proximity to Oslo, Norway due to the regional nature of the role.

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

• Step One

  It starts with you...

  You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

• Step Two

  Interview with a recruiter

  What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

• Step Three

  Interview with a hiring manager

  Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

• Step Four

  The Case Study

  What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.

• Step Five

  The Experience Day

  Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.

• Step Six

  The Result

  Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.

Step One:

It starts with you...

You'll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.