Senior Marketing Manager

Why Join DAZN? 

Demand for sports has never been higher, however with fragmented media ecosystems and soaring costs – teams, leagues, and fans – are forced to reconsider their options. DAZN wants to provide a differentiated, digital first alternative that will modernize the regional sports network model for the ’26 – ’27 basketball and hockey season.  

As a Senior Marketing Manager based in New York, you’ll be at the center of that growth, owning how we connect with fans and driving high-impact advertising across digital and offline platforms to build a brand that resonates and connect with fans. You'll have the creative freedom to shape campaigns, the strategic influence to define how we go to market, and the commercial accountability that makes this role genuinely impactful. 

If you're a passionate, data-savvy marketer who lives and breathes sport — this is the opportunity for you. 

The Role: 

Reporting to the SVP Marketing, you will develop marketing strategies for high priority regional sports markets across the United States. You’ll own end-to-end execution, working with internal stakeholders and agency partners to drive awareness and growth for our new regional sports properties. From campaign planning to performance optimisation, you'll be equally comfortable in a creative brief and a data dashboard. 

This is a high-visibility, high-autonomy role for someone who wants real ownership — not just a seat at the table. A hands-on leader, you’ll also manage direct reports, helping them grow while ensuring seamless campaign execution from strategic brief to asset delivery.

Salary Range: $120,000 - $140,000. This is hybrid role which will be based mostly on site from our New York office.

Department

RS-292 - O06

Employment Type

Permanent - Full Time

Location

US - New York

Workplace type

Hybrid

What You'll Be Doing:

• Own campaign delivery — Drive end-to-end execution of major campaigns in market, from brief through to post-campaign analysis 
• Scale regionally — Ensure central creative and media planning is adapted to account for local markets, ensuring cultural relevance and nuance without losing brand integrity 
• Represent DAZN locally – Build and maintain relationships with key stakeholders in local markets, including teams, league, and media partners 
• Build high-impact partnerships — Identify and activate partnerships across media, talent, social, and influencer channels to drive awareness and acquisition 
• Optimise relentlessly — Use performance data to continuously improve channel efficiency, audience targeting, and ROI across paid, owned, and earned media 
• Collaborate cross-functionally — Work closely with creative, insights, product, and commercial teams globally to sharpen messaging, placement, and timing 
• Establish best practice — Develop a proven, repeatable go-to-market playbook that sets the standard for how DAZN launches new regional US sports rights 

What You'll Bring:

• 5+ years of experience in integrated growth marketing, ideally within sports, media, entertainment, or subscription-based businesses 
• Proven track record managing budgets and holistic integrated marketing programs 
• Deep understanding of multi-channel marketing strategy, including paid media, CRM, SEO/SEM, and social platforms 
• Strong analytical mindset — comfortable interpreting performance data and translating insight into action 
• Experience driving measurable results across acquisition, engagement, and lifecycle marketing 
• Background in a fast-paced, subscription-led, content, or entertainment business 
• Excellent cross-functional communication and stakeholder management skills, including direct reports and external agency partners 
• Passion for sport — you don't need to be a hockey or basketball expert on day one, but genuine enthusiasm for the world of sport matters here 

Benefits

Benefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan. You’ll also find a family friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.

About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 

As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. 

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:  

Agility and creativity fuel growth and innovation, to Make It Happen. 

Prioritising what matters drives progress and positive outcomes, Focusing On Impact. 

Collective ambition builds optimism and success, in order to Win As One. 

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.