Senior Manager, Product Marketing

About the Position

Fanatics Collectibles is seeking a Senior Brand Marketing Manager to lead marketing planning and campaign execution across our Basketball (NBA & Collegiate) & Football (NFL & Collegiate) trading card portfolio. This is a high-impact role for a marketer with a deep understanding of sports fandom, a track record of brand marketing success, and a drive for executional excellence.

As part of the Brand & Product Marketing team, you will be responsible for building go-to-market plans, executing integrated campaigns, and collaborating across functions to deliver best-in-class marketing. You will also act as the primary marketing contact with both the NBA & NFL developing co-marketing programs and ensuring strong alignment across all licensed efforts.

This role is best suited for a marketer who thrives on getting things done — combining strategic planning and creative development with a strong bias toward execution and delivery.

What you will be doing…

• Leading the execution of product marketing efforts for the Basketball & Football portfolio, including planning, briefing, positioning, and execution of integrated global campaigns.
• Manage the annual Basketball & Football marketing calendar in close collaboration with Product, Creative, Commercial, Athlete Marketing, and Digital teams.
• Serve as the key marketing point of contact with the NBA & NFL, managing rights-holder relationships, aligning on strategic priorities, and unlocking impactful co-marketing opportunities.
• Fostering cross-functional alignment through regular updates, planning meetings, and centralized resource coordination across global and regional teams.
• Supporting brand marketing operations by optimizing workflows, planning processes, and project management systems that improve team efficiency.
• Partnering with Product teams to ensure alignment on strategy, product positioning, and go-to-market timing.
• Ensuring that all campaigns comply with brand standards and licensing requirements while bringing a solution-oriented, problem-solving mindset to campaign development.
• Campaign performance analysis using defined KPIs and share actionable insights with the broader organization to guide future planning.
• Develop and maintain toolkits and resources (e.g., calendars, asset trackers, presentation templates) that support operational consistency and transparency across teams.

What you will bring….

• 8+ years of experience in brand or product marketing, ideally in sports, entertainment, or consumer products.
• A deep understanding of sports culture and the NBA/NFL fan and collector ecosystem.
• Demonstrated experience managing licensed marketing programs and working with league or player associations (NBA or NFL experience a plus).
• Proven success in building and executing cross-functional marketing campaigns with a high bar for creativity and detail.
• Excellent collaboration and communication skills; adept at influencing stakeholders and aligning teams across departments and regions.
• Highly organized and execution-focused, with the ability to manage multiple priorities in a fast-paced environment.
• Strong analytical skills and comfort with marketing metrics, dashboards, and campaign performance reporting.
• Bachelor’s degree in Marketing, Business, Communications or related field; advanced degree a plus.

In NYC, the salary range for this position is $150,000-$170,000, which represents base pay only and does not include short-term or long-term incentive compensation. In Los Angeles, the salary range for this position is $138,000- $160,000. The listed salary ranges are specific to Los Angeles or NYC and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.
 

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

Fanatics Collectibles is a new model and vision for the hobby, fundamentally changing the experience for current and future collectors, leagues, and players across many U.S. and international professional and college sports. The organization has long-term, exclusive rights to design, manufacture and distribute trading cards for several sports and entertainment properties, including MLB, MLBPA, the Premier League, MLS, UFC, Formula 1 as well as Disney, Marvel, Pixar, and Star Wars, among others. In January 2022, Fanatics Collectibles announced the acquisition of Topps, establishing the preeminent licensed trading card brand as the cornerstone of Fanatics’ trading cards and collectibles business, and jumpstarted its MLB and MLBPA rights to design, manufacture and distribute trading cards