Senior Manager, Insights & Analytics

Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Wasserman Next Gen connects brands with the next generation of consumers. From high school to college and into young adult life, the team takes an audience-first approach, using unrivaled access to understand the passions and interests of these consumers, generate ideas that resonate, and deliver hyperlocal, culturally relevant engagement at scale. Wasserman Next Gen’s integrated approach allows clients to understand and engage with Gen Z and Millennial consumers through custom research, peer-to-peer, social and digital, experiential, media, and community integration strategies.

Job Overview:

Wasserman Next Gen is looking for a motivated individual to join our Insights & Analytics team as a Senior Manager. 

The Wasserman Next Gen Insights & Analytics team leads our efforts around measurement, custom research, analytics, and the development of insight-driven strategies. The Senior Manager will support the advancement of Wasserman’s perspective on Next Gen consumer behavior and performance measurement.

The candidate should be analytically minded anddemonstratethe ability to plan and execute primary consumer research (quantitative and qualitative). They will have the opportunity to integrate multiple data sources to tell the story of theaudiencetarget and associated strategy, while also planning and executing a rigorous measurement protocol to assess the performance of program implementation. We look for those fueled by innate intellectual curiosity, and an unshakable accountability with a team-first attitude. 

This is a fixed-term role currently approved through December 31, 2026, with a strong likelihood of extension beyond that date based on business needs and performance.

What You'll Do: 

• Leverage syndicated and proprietary research tools toidentifyand extract consumer insight and program performance data 

• Produce actionable, insight-driven narratives and solutions by synthesizing and analyzing data from multiple sources

• Assistandas needed, lead research projects for key clients to inform activation strategies, shape recommendations, andoptimizeperformance

• Learn andutilizemeasurement models to inform ROI for clients

• Lead group calls, meetings, and presentations

• Support a wide range of business development efforts, including the creation of new client pitchesand responses to RFPsas well as budget building

• Display continuous thought leadership bymonitoringthe Next Gen consumer engagement landscape to keep internal stakeholders and clients abreast of key trends and developments 

• Work collaboratively with team members to develop and craft internal and client deliverables, such as presentations, reporting tools, and supporting materials

• Maintain a positive and professional relationship with both internal and external clients

• Comply withwork plans and overall projectlogisticsto help ensure delivery of high-quality work on time and on budget 

What We're Looking For: 

• Minimum of abachelor’s degree

• 5+ years of relevant experience in marketing, research, or analytics-based role

• Intermediate analytical and problem-solving skills 

• Workingproficiencywithresearch tools and applications, including by not limited to syndicated (e.g., Scarborough, GWI), visualization (Tableau), and data management and analysis (e.g., Qualtrics, Q) platforms

• Must be proficient with the Microsoft Office Suite, with advanced skills particularlyrequiredfor PowerPoint and Excel. 

• Must be able to multi-task and self-manage to meet deadlines and handle competing priorities. 

• Possess exceptional written and oral communication skills 

• Must have superior interpersonal skills, with the ability to create a rapport with clients and colleagues alike 

• Strong attention to detail and highly organized 

• Ability to think creatively in a team environment 

• Must be flexible and react calmly under stressful circumstances 

Base salary range: $60-80K, plus bonus potential if applicable for role.
Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role 

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.