Senior Manager, Enterprise Loyalty Strategy & Ops (fancash)

Company Overview

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Achieving our goals requires strong collaboration and partnership between our teams and our internal stakeholders. To best support this, the person who accepts this role is expected to be on site, in office four days per week. To provide our employees with flexibility, we offer a unique benefit where employees at Fanatics' corporate entity can work remotely for up to four weeks per year, which can be taken in daily or weekly increments.

About The Team

Are you ready to shape the future of sports fan engagement on a global scale? Fanatics is building a leading global digital sports platform; with our loyalty currency FanCash, the thread that connects fandom across the ecosystem. Our vision is to connect with sports fans across their digital journey, creating a sense of community and shared passion. We're building an integrated, personalized, and immersive experience across all Fanatics businesses, igniting the power of sports to foster connections, inspire change, and drive community. We're a team that values collaboration, creativity, and the power of sport to unite people worldwide.

The Role

This role will drive E2E execution and operational frameworks to support Go-To-Market plans across Fanatic's loyalty currency. FanCash. This individual will work at the intersection of the enterprise's internal partners (the operating companies) to ensure efficient workflows, timely delivery, and continuous improvement. They will own key operational metrics and coordinate teams responsible for product launch readiness, prioritization, performance tracking, and cross-functional coordination. The Sr Manager will work with collaborators across the current partners that have FanCash enabled as well as many groups across the broader Fanatics loyalty ecosystem. This role requires a strategic problem solver with a track record of driving operational perfection and delivering products in a fast-paced environment.

The role will involve collaborating with multiple teams, managing stakeholders independently and driving results through effective project management.

What You'll Do:

Strategic Project Management:

• Lead and manage end-to-end launch strategies, with focus on full-funnel integration to drive consistency and cohesion across customer touchpoints.

• Oversee launch readiness processes, coordinating with stakeholders to deliver seamless product rollouts.

Discovery & Stakeholder Alignment:

• Lead discovery efforts across multiple stakeholder teams to understand business needs, user pain points, inefficiencies, and automation opportunities.

• Lead planning, prioritization, and technology assessment processes across internal partners.

• Understand business objectives and customer needs, identify creative ways to leverage capabilities, and develop innovative solutions to meet those needs.

Development & Implementation:

• Coordinate releases, oversee testing and monitor post-launch performance.

• Develop best practices, templates, and tools specific to each strategic domain that can be utilized for future initiatives.

Journey Optimization:

• Manage and influence design and implementation of digital customer journeys in close partnership with brand strategy and digital product teams.

• Act as a customer experience expert for each initiative, understanding the product benefits, how they work, and customer usage.

Budget Management:

• Develop, manage, and monitor annual budget for owned initiatives, encompassing proper allocation of funds across initiatives, tracking utilization, and overseeing relationships with external vendors to ensure adherence to Fanatics policies.

Third Party Vendor & Service Partner Management:

• Lead and manage existing loyalty vendor partnerships to maintain growth and enhance the value from the partnership.

• Develop and implement strategic plans to maximize the potential of current partnerships.

• Serve as the primary point of contact for key loyalty vendors and service partners, ensuring Fanatics needs are met and fostering long-term, mutually beneficial relationships.

What We're Looking For:

• Bachelors degree preferred

• 7+ years of experience in go to market launches, transformation or project management, with a proven track record of managing senior-level professionals and successful delivery.

• Demonstrated experience leading GTM plans for large scale, complex projects requiring a high-level of stakeholder engagement across multiple organizations

• Proven track record of managing and launching successful consumer-facing Growth or Loyalty products

• Outstanding critical thinking and communication skills; highly adept at developing presentations, verbal and written communication across all mediums, venues and audiences

• Excellent analytical, written and oral communication skills, and be able to explain complex concepts both concisely and simply

• Strong strategic thinker who can translate market trends, partner priorities and internal focus areas into actionable strategic roadmaps

• Demonstrated Ability to meet aggressive deadlines, manage multiple projects and teams simultaneously, and to work in a fast-paced dynamic environment

• Ability to handle multiple work streams and ad-hoc tasks simultaneously.

• Ability to own issues/risk decisions and manage on an ongoing basis

• Project Management Professional (PMP) Certification is a plus

• Strong analytical discipline, solution-oriented mindset, and focus on outcomes.

• Demonstrated ability to quickly adapt to changing circumstances with a will to win

• Prior experience and comfort in a fast-paced, scaling startup environment

• Champion a culture of collaboration, visibility, and accountability across teams.

• Ability to work in white space and ambiguity, comfortable with building something unproven.

• A consulting mindset to ask the right questions that leads to strategies and execution plans to achieve objectives.

The salary range for this position is $133,750 to $167,500, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.