Senior Lead - Paid Search

In short

We are looking for a temporary cover to step in as Global Senior Lead – Paid Search, to lead our global search strategy across performance, operational excellence, and innovation.

During this contract, you will manage our transition to a hybrid operating model, blending the strengths of our in-house team with agency expertise while ensuring efficiency, growth, and innovation in this critical channel.

Your Mission

• Own and evolve the global Paid Search strategy, balancing long-term innovation with short-term impact across categories and regions.

• Lead the transition to a hybrid operating model, managing agency relationships to deliver executional excellence and innovation, while partnering with regional teams to ensure local relevance, responsiveness, and optimization.

• Act as the global orchestrator for Paid Search, setting direction, enabling operational excellence, and aligning regional teams, vendors (Google, Microsoft), and media agencies around a shared vision and clear KPIs.

• Support business growth and profitability, partnering with the Head of Acquisition and Regional Heads of Digital Media Strategy and Planning to align on budgets, unlock opportunities, and drive Paid Search’s contribution to the broader DTC P&L.

• Collaborate with Tech and Data teams to shape the AdTech roadmap, enable CDP integration, and leverage analytics for smarter bidding, targeting, and optimization.

• Define and govern a global test-and-learn agenda with cross-functional workstreams, ensuring experimentation is aligned with business priorities and insights are scaled.

• Drive accountability through transparent reporting, regional scorecards, and continuous learning loops to elevate both global and local execution.

Your story

• 7+ years of experience in Paid Search, with proven success leading programs in performance marketing or ecommerce-driven businesses, ideally across multiple markets.

• Experience leading or transforming operating models (in-house, hybrid, or agency).

• Deep expertise in Google Ads, Microsoft Ads, product feeds, SA360, and performance analytics platforms.

• Strategic and analytical mindset, with a track record of driving performance through testing, automation, and operational excellence.

• Strong stakeholder management skills confident working with regional teams, media agencies, tech partners, and cross-functional internal teams.

• Comfortable navigating complexity and ambiguity, with a focus on action and results.

• Strong people leadership skills – able to inspire, coach, and grow a high-performing team.

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

• Step One

  It starts with you...

  You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

• Step Two

  Interview with a recruiter

  What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

• Step Three

  Interview with a hiring manager

  Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

• Step Four

  The Case Study

  What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.

• Step Five

  The Experience Day

  Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.

• Step Six

  The Result

  Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.

Step One:

It starts with you...

You'll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.