Head Of Web Analytics

In short

Shape the digital measurement strategy that powers our Direct-to-Consumer (DTC) growth.

As the Head of Web Analytics, you’ll lead a diverse team responsible for defining, capturing, and interpreting the data behind every digital interaction, across marketing channels, web, app, and emerging digital touchpoints. Turning insights into action that optimizes customer experience, conversion, and engagement.

You’ll collaborate with Product, UX, Engineering, Marketing, and CRM teams to ensure our analytics foundation not only enables precise measurement today, but also evolves to meet the next generation of commerce - agentic, conversational, and AI-driven.

Your Mission

Strategy & Leadership

• Define and execute a holistic digital analytics vision that connects web, app, and omnichannel experiences into a single customer journey view.

• Lead, mentor, and empower a high-performing team of analysts and implementation specialists focused on digital performance, experimentation, and experience optimization.

• Guide the evolution from channel-specific reporting to customer-centric, journey-based analytics, enabling end-to-end visibility from discovery to conversion and retention, including online–offline and marketplace journeys.

• Serve as a trusted partner to Product and Experience teams, influencing strategic priorities through data-driven insight.

• Build frameworks that anticipate and measure emerging behaviors such as conversational commerce, AI-driven personalization, and autonomous shopping assistants.

Cross-Channel Measurement & Data Quality

• Develop and maintain unified data models linking Marketing, Web, App, and CRM identifiers to enable seamless tracking and attribution.

• Oversee governance and implementation of analytics tools (e.g., GA4, Amplitude, Adjust, Segment), ensuring consistent taxonomy and event standards across platforms.

• Partner with Data Engineering to ensure reliability, scalability, and accessibility of digital data across the MarTech ecosystem.

• Foster a culture of measurement excellence, ensuring every digital touchpoint is measurable, comparable, and actionable.

Experimentation & Optimization

• Ensure experimentation and personalization initiatives across web and app are supported by statistically rigorous test design, measurement, and analysis.

• Build and maintain a unified experimentation framework and roadmap that enables consistent tracking across product releases, feature rollouts, and marketing initiatives.

• Embed a collaborative test-and-learn culture that drives continuous improvement in digital experience and conversion.

• Explore AI-powered experimentation methods (e.g., adaptive learning models, automated test generation) to accelerate discovery and optimization.

Future-Proofing & Innovation

• Anticipate the evolution of digital behavior, from agentic commerce to conversational interfaces (chat, voice, and embedded assistants).

• Define the measurement frameworks and KPIs that help the business understand and optimize new modes of interaction (e.g., chatbots, digital concierges, AI-driven recommendations).

• Partner with Data Science and Product Innovation to pilot analytics integrations for next-generation shopping experiences.

• Guide the analytics roadmap to ensure readiness for a privacy-first, cookie-less, and AI-assisted ecosystem.

Insights & Communication

• Translate complex digital data into clear, actionable insights for leadership and cross-functional teams.

• Build accessible, self-service dashboards that empower others to make informed, data-driven decisions.

• Provide deep-dive analyses into friction points, funnel performance, and engagement patterns to guide prioritization.

• Collaborate with CRM, Marketing, and Retail teams to connect digital performance to customer lifetime value and overall business impact.

Your story

• 8+ years of experience in digital analytics, web/app measurement, or experimentation - ideally in eCommerce or digital retail.

• Proven experience leading analytics teams with diverse technical and strategic profiles.

• Expertise in cross-platform analytics, attribution modeling, and journey analysis.

• Hands-on experience with GA4, Tag Manager, Amplitude, Adjust, and data visualization tools such as Looker or Tableau.

• Strong understanding of data layers, event schemas, and tagging architecture.

• Curiosity and adaptability for emerging areas like conversational commerce, AI-based personalization, and privacy-centric analytics.

• Excellent communication and storytelling skills, able to bridge technical detail with strategic clarity.

• Commitment to working inclusively and collaboratively in a global, cross-functional environment.

Preferred Tools & Skills

• GA4, Google Tag Manager, Amplitude, Adjust, Clarisights

• Segment, BigQuery, dbt, Looker

• Amplitude Experiment or similar

• Familiarity with LLM-powered analytics and conversational interfaces (e.g., ChatGPT, Perplexity, Voice AI)

• SQL, Python/R (a plus)

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

• Step One

  It starts with you...

  You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

• Step Two

  Interview with a recruiter

  What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

• Step Three

  Interview with a hiring manager

  Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

• Step Four

  The Case Study

  What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.

• Step Five

  The Experience Day

  Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.

• Step Six

  The Result

  Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.

Step One:

It starts with you...

You'll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.