Senior Lead - Events

In short

As the Senior Lead - Events, you will own the end-to-end event strategy and execution roadmap for North America, transforming events into a strategic engine for brand impact and commercial performance across consumer, B2B, and DTC retail channels. You will lead a high-growth team of Event Marketers, manage a multi-million-dollar events budget with strategic rigor, and partner closely with Marketing and the Global Events teams to deliver premium, scalable experiences. Reporting to the Head of Brand Experience, North America, this role is critical for integrated event excellence and brand elevation throughout the region.

Your Mission

• Define and drive the comprehensive North America event strategy and annual roadmap, ensuring clear channel integration and alignment with brand and commercial priorities

• Oversee end-to-end event development and execution across major consumer experiences, key brand moments, wholesale partner events, and DTC retail activations

• Own and manage the multi-million-dollar North America Events budget, leading planning, forecasting, allocation, and reconciliation in close partnership with Finance

• Lead, coach, and develop a team of Event Marketers, setting the vision and standards for strategic thinking, creative excellence, and operational rigor

• Drive crucial cross-functional integration, partnering with Retail Marketing, B2B Marketing, Community Marketing, Marketing Management, and Creative to create innovation, unified brand experiences

• Partner with the Global Events team to translate global event toolkits and frameworks into actionable, localized activation plans for the North America region, ensuring consistency with global strategy while meeting regional needs

• Implement structured budget tracking and measurement frameworks, defining key performance indicators (KPIs) and making data-informed trade-offs to ensure strategic return on investment

• Lead external agency strategy and management, ensuring the right production and creative partners are in place for scalable, premium execution

Your story

• You bring 8+ years of progressive functional experience in events marketing, brand experience, or field marketing, ideally within a premium, performance-oriented global retailer or omnichannel brand

• You bring 2+ years of direct people leadership experience, having successfully managed and developed a team, setting a clear vision for strategic and executional excellence

• You have experience planning and executing events that directly support commercial outcomes, including retail activation programs, wholesale partner initiatives, and strategies that drive traffic, conversion, and sell-through

• You possess strong financial acumen and ownership, with proven success managing and allocating complex, multi-million-dollar budgets, including forecasting, tracking, and leading reconciliation

• You demonstrate entrepreneurial innovation by challenging the status quo, taking unconventional ways to deliver results, and consistently creating new ideas that prove useful for the team

• You are skilled at synthesizing people and interests, anticipating and incorporating the concerns and needs of various stakeholders, and aligning outputs with a wide range of interests

• You are comfortable with taking complex decisions and balancing necessary trade-offs under pressure, consistently driving high-impact solutions to new and complex problems

• You are able to travel up to 30% of the time to On’s global hubs and creative moments, with travel percentage fluctuating based on business needs

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

• Step One

  It starts with you...

  You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

• Step Two

  Interview with a recruiter

  What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

• Step Three

  Interview with a hiring manager

  Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

• Step Four

  The Case Study

  What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.

• Step Five

  The Experience Day

  Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.

• Step Six

  The Result

  Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.

Step One:

It starts with you...

You'll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.