Senior Lead - Brand Experience, LATAM

In short

As the Senior Lead - Brand Experience, LATAM, you will be pivotal in translating On's global brand vision into locally compelling and high-impact physical experiences across the LATAM region. Your primary strategic contribution will be driving brand elevation and commercial outcomes by owning the end-to-end execution of retail, wholesale, and community experiences that ignite the human spirit through movement. Reporting to the Head of Marketing, LATAM, you will leverage a wide network of peers and leaders to manage complex projects and deliver strategic initiatives with significant impact across multiple teams and regions.

Your Mission

• Own the planning, execution, and review of all Brand Experience initiatives across LATAM, including omnichannel retail, community, and event activations

• Partner with regional Marketing, Sales, Retail and Global Brand Experience teams to ensure brand strategies and visual merchandising standards are consistently and flawlessly executed across all physical touchpoints

• Drive the scoping and execution of complex projects with a significant impact on local stakeholders, ensuring alignment between entrepreneurial, innovative approaches and necessary organizational structure

• Act as the region's expert on consumer behavior, local culture, and emerging technologies, translating these insights into innovative, high-impact brand experiences

• Proactively identify underlying issues and root causes in execution, providing clear direction and support to others to deliver effective solutions to new, complex problems

• Oversee the allocation and tracking of regional Brand Experience budgets, ensuring efficient resource deployment and clear articulation of return on investment (ROI)

• Foster a culture of continuous improvement, challenging the status quo, and taking unconventional ways to deliver results that elevate the On brand in the LATAM market

• Identify and partner with agencies to enable experiences that can be scaled cross regionally, according to local needs

Your story

• You bring 7+ years of progressive experience in brand experience, experiential marketing, or multi-channel retail development within a premium or performance-oriented global brand, ideally in the footwear or apparel industries

• You possess 1+ year of direct people leadership experience, having led teams or initiatives that delivered exceptional brand and commercial results within a matrixed regional environment

• An in-depth understanding of the LATAM consumer, omnichannel retail dynamics, and how to translate global brand aesthetics into compelling local physical experiences

• A keen eye for design, ensuring every touchpoint upholds On's premium visual language and quality standards, consistently delivering exceptional execution and high-quality outputs

• Proven ability to thrive in a dynamic, rapidly growing environment, utilizing your knowledge of industry trends and emerging technologies to drive continuous innovation in regional activations

• Exceptional communication and stakeholder management skills, capable of influencing senior leaders, fostering cross-functional alignment, and providing clear direction to external partners across the region

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

• Step One

  It starts with you...

  You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

• Step Two

  Interview with a recruiter

  What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

• Step Three

  Interview with a hiring manager

  Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

• Step Four

  The Case Study

  What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.

• Step Five

  The Experience Day

  Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.

• Step Six

  The Result

  Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.

Step One:

It starts with you...

You'll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.