Senior Lead - Brand Experience, GCA

In short

Are you well versed in all things Retail Marketing? Do you bring with you a hands-on approach, yet entrepreneurial spirit? If this speaks to you, we have an exciting opportunity waiting. Our team is looking for a dynamic new team member to support the Retail Marketing Team based in Shanghai. You will work very closely with the Chinese Marketing- and Sales Team, ensuring seamless executions of all locally planned retail store activations. You will help find opportunities with our commercial team and business partners to grow brand awareness and sellout - managing projects from brief through to execution.

Your Mission

• Shape On’s retail brand experience in China (encompassing retail marketing and visual merchandising). Collaborate with the APAC Brand Experience, APAC Creative Studio, China Marketing, and Store Design teams to adapt and implement innovative retail concepts—such as window campaigns and in-store storytelling—tailored to the Chinese market.
• Develop and execute integrated retail marketing and visual merchandising strategies across owned and franchise retail channels, using a strong analytical approach and a passion for creative storytelling.
• Drive impactful product and campaign launches across all China retail stores, ensuring high-quality execution.
• Manage all aspects of visual merchandising, including zoning plans, product display principles, and seasonal/campaign guideline development.
• Oversee the creation of all retail marketing materials and manage vendor/agency relationships to ensure all initiatives are executed to a high quality standard and on budget.
• Analyze sales data and customer feedback to identify trends and opportunities for improvement.
• Stay up-to-date on industry trends and best practices in retail marketing.

Your story

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 12+ years of experience in retail marketing and visual merchandising, with a sophisticated understanding of trend forecasting and brand storytelling. Experience in the sports or retail industry is preferred.
• An exceptional eye for creativity and aesthetics, with a proven ability to elevate a brand image through premium retail experiences.
• Demonstrated success in managing agency partnerships and driving results through external collaborators.
• Experience managing multi-channel retail experiences (owned and franchise) and executing integrated marketing campaigns that align with brand strategy to drive sales.

• A proven track record of developing and executing successful, high-quality retail marketing campaigns.

• Strong leadership and communication skills.
• Ability to thrive in a fast-paced, dynamic environment, adapting quickly to change and driving innovation.
• Willingness to travel up to 20%, based on business needs.
• Fluency in both Mandarin and English.

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

• Step One

  It starts with you...

  You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

• Step Two

  Interview with a recruiter

  What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

• Step Three

  Interview with a hiring manager

  Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

• Step Four

  The Case Study

  What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.

• Step Five

  The Experience Day

  Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.

• Step Six

  The Result

  Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.

Step One:

It starts with you...

You'll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.