Senior Director - Brand Experience

In short

At On, we have dedicated ourselves to Ignite the Human Spirit through Movement. From the outset, we have placed our trust and belief in growing powerful relationships with a network of retail partners to help us spread our brand message and bring our products to the world. As we continue our own retail expansion, aiming to have 70+ On stores by the end of 2025, we are seeking a dynamic, structured, and process driven Senior Director of Brand Experience to lead our global team. This role will be instrumental in elevating our brand through compelling experiences. The ideal candidate will possess a passion for sports and lifestyle, a deep understanding of retail, events, and visual merchandising, and the ability to develop and execute strategies that inspire our communities through innovative physical experiences.

Your Mission

• Provide strong leadership to your team, fostering a culture of collaboration, coaching, mentoring, and professional development.
• Lead with a strategic and solution-oriented approach, resolving conflicts and promoting a positive and inclusive work environment.
• Develop and streamline processes to optimize the efficiency and effectiveness of our brand experience initiatives.
• Lead the continuous development of outstanding retail experiences, ensuring our stores blend iconic and timeless brand identity with disruptive spatial design and engaging activations.
• Drive regional and cross-functional alignment, ensuring a cohesive and consistent brand experience across all physical touchpoints.
• Demonstrate an understanding and appreciation of On's aesthetics, upholding our brand's visual language and standards.
• Stay up to date with industry trends, emerging technologies, and consumer behavior to continually innovate our strategies for all sub-functions within your team.
• Drive the next phase of On Events and optimize efficiency and collaboration between teams - in short, make ON Events world-class regardless of size to inspire our communities to move.

Your story

• Profound background in brand experience and retail, with a proven track record of developing and executing successful strategies and projects (project management experience).
• 8+ year in a leadership role - your leadership skills have been honed through previous management roles, and you have a demonstrated ability to inspire, motivate, and develop high-performing teams
• You possess a strong expertise in sports and premium businesses, with a keen understanding of how to elevate brand experiences in these areas.
• With your strategic mindset, you excel in creating environments that captivate visitors and drive engagement (experience creating brand experience strategies and executing them on a global scale EMEA/APAC/Americas).
• You have a keen eye for design and aesthetics, understanding how to align them with the On brand identity.
• Excellent communication and stakeholder management skills allow you to collaborate effectively with cross-functional teams and external partner across the global teams.
• You thrive in a fast-paced and dynamic environment, adapting quickly to changing circumstances and driving innovation.
• Your knowledge of retail trends, consumer behavior, and emerging technologies enables you to stay ahead of the curve.

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

• Step One

  It starts with you...

  You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

• Step Two

  Interview with a recruiter

  What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

• Step Three

  Interview with a hiring manager

  Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

• Step Four

  The Case Study

  What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.

• Step Five

  The Experience Day

  Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.

• Step Six

  The Result

  Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.

Step One:

It starts with you...

You'll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.