Senior Director, Accounts

Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Wasserman Next Gen connects brands with the next generation of consumers. From high school to college and into young adult life, the team takes an audience-first approach, using unrivaled access to understand the passions and interests of these consumers, generate ideas that resonate, and deliver hyperlocal, culturally relevant engagement at scale. Wasserman Next Gen’s integrated approach allows clients to understand and engage with Gen Z and Millennial consumers through custom research, peer-to-peer, social and digital, experiential, media, and community integration strategies.

Job Overview:

We are seeking an experienced Senior Director, Accounts; a trusted leader who intuitively understands client relationships and brandobjectivesandpossessesa deep passion for engaging the next generation of consumers across both physical and digital channels. This role demands a strategic thinker capable of deepening relationships and driving business growth through creative, practical solutions, including developing engagement strategies, ensuring content quality, and managing scopes, deliverables, and campaigns. The ideal candidate will effortlessly lead a team,providinginsightful input and direction whilemaintaininga 24/7, 365commitmentto the strategic vision and agency voice, requiring exceptional interpersonal skills, strong organizational abilities, and a proventrack recordof effectively managing resources and fostering collaborative client partnerships.

What You'll Do:

Client & Project Management

• Exceptional understanding of a group of client’s business, marketing goals, and programobjectiveswhich allows for strategic oversight of client & agency relationships and growth

• Serve as senior strategic and planning contact for a group of clients. This includes, but not exclusive to, audience thought leadership and communication strategy development specific to access points

• Strong client services skills to work with senior level clients and multitask across a group of accounts

• Agency leader that ensures all work is completed at the standards of Wass Next Gen - no matter how large or small 

• Demonstrates ability to take audience-based strategy and insights into integrated programming through project completion; including brand ambassadors, influencers/social, media,fieldand experiential tactics

• Effortlessly partner and work cross-functionally with Wass Next Gen internal teams (Client Services, Creative, Production, Recruitment, Digital, Data/Insights, Media, and University Relations) to develop and execute integrated marketing campaigns and set tone for team 

• Identifyareas of opportunity/organic growth within existing account base through real-time assessment of program performance, consumer insights and feedback, and regular dialogue with client contacts

• Develop best practices for entire team as well as broader agency

Financials

• Analyze and oversee high-level agency financials (GPM goals, resourcing, ops budgets, staffing, etc.)

• Build and reconcile project-based budgets to achieve target profitability and ensure an efficient use of resources 

• Forecast program financials for current program and future growth

New Business (external & internal)

• Lead New Business development from a client services perspective through management of client relationship, client strategy, creative development, sales operations, and budget development

• Identifyand develop business and product opportunities for agency to expand and diversify roster and capabilities

Culture Creator

• Positively contribute to agency culture by creating an environment that is healthy,productiveand transparent

• Experience managing a team 

• Mentor to Director level direct reports to create best in class team. This includes, but not exclusive to, aligning on role clarity, professional development, goal setting and creating opportunities to grow within existing work

• Showcasesemotional intelligence to not only lead a team by example, but also with empathy and motivation

• Perform other duties, as assigned

 What We're Looking For:

• 10-12+ years’ experience in advertising and marketing across multiple channels and tactics, for large brands (S&P 500) 

• Proven ability to build rapport with senior executive leadership 

• Experience managing and mentoring large teams as well as delegating work 

• A demonstrated passion for and superb understanding of the translating audience insights, to creative development, to tactical deployment

• Natural leadership abilities

• Excellent communication skills: persuasive, strategic, proactive, diplomatic

• Uncanny attention to detail

Base salary range: $135k-165K, plus bonus potential if applicable for role.
Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role  

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.