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Senior Business Planning Manager

  • Munich, Germany
  • Full time
  • Competitive
  • 5th March 2026
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Full Description

The world of live sports consumption is changing. Fans are now demanding a live sports service that is built around them – a service that offers them the ability to watch the very best live sport on any device, when and where they want. Welcome to DAZN, the world’s leading live OTT sports service. 

DAZN is looking for a Senior Business Planning Manager Central EU within DAZN Media, the leading sports ad sales house in DACH and Belgium and a growing business in France. 

This role sits at the intersection of finance and sales and covers all data-related topics throughout the media sales process. You will work closely with all unit leaders to create and track macro business cases, benchmark DAZN’s performance against the market, and collaborate with the rights team to evaluate TV/Media rights acquisitions. 

This role is based in Munich.
 

Please note, our Talent Acquisition team and some Hiring teams are based in the UK so parts of the recruitment process will be in English. Please also upload your resume in English, thanks!

Department

84-602 - Media - Ad Sales

Employment Type

Full Time

Location

Germany - Munich

Workplace type

Onsite

What You’ll Be Doing:

  •  Strategy & Planning: Combine internal data and external market benchmarks to identify opportunities to optimize our commercial strategy. 
  •  Revenue Management: Maintain an overview of all revenue streams, track performance against the business plan, and identify potential areas for growth. 
  •  KPI Reporting: Monitor relevant campaigns and KPIs, ensuring timely and accurate reporting while highlighting key learnings and insights that drive continuous improvement. 
  •  Stakeholder Management: Work closely with Sales VPs and senior management and collaborate frequently with the finance, rights, and marketing teams. Ensure all stakeholders are aligned on business performance and strategic direction. 
  •  Process Optimization: Review and improve existing workflows and develop new processes where needed. Effective communication across multiple business touchpoints will be crucial. 
  •  Multinational Coordination: Operate across several Central European markets, applying learnings and best practices to support growth across the region. 
  • Team Leadership: Help build a team and culture that reflects our ambitions. Ensure clarity of direction, drive motivation, and foster a high-performance mindset. 

What You’ll Bring:

  • Degree in economics, finance, business administration, or similar 
  • 3-5 years’ experience (or more) working in or with the wider media/marketing industry 
  • In-depth expertise of Excel and other data processing software 
  • Analytical skills and experience in working with large data sets 
  • Good knowledge of digital marketing KPIs 
  • Highly motivation to reach the teams’ goals, strong focus on results, ability to work independently on individual projects 
  • Excellent organisational and project management skills with the ability to manage and prioritise multiple tasks with strong attention to detail 
  • Fluent in English and German, both verbal and written 

Benefits

Benefits include access to DAZN, 30 days’ annual leave, pension contributions up to 3%, a family friendly community, learning and development resources, opportunity for mobile working and access to our internal speaker series and events.

About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 

As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. 

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:  

Agility and creativity fuel growth and innovation, to Make It Happen. 

Prioritising what matters drives progress and positive outcomes, Focusing On Impact. 

Collective ambition builds optimism and success, in order to Win As One. 

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.

The organisation

DAZN
  • Media & Broadcast
  • London, UK
  • 250-2000 employees
  • Website

We are DAZN. We are innovators, game-changers and pioneers. Together, we bring ambition to life.

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