Paid Search Manager - Dazn Bet

Why Join DAZN?

DAZN Bet is building a next-generation global betting brand, combining world-class sports content with data-led performance marketing in highly regulated markets. As part of DAZN’s wider ecosystem, we operate at speed, at scale, and with commercial accountability at the core of everything we do.
This is an opportunity to own one of the most commercially critical acquisition channels in the business and directly influence growth across multiple markets.

The Role

As Paid Search Manager, DAZN Bet, you will own the global Paid Search channel across Sports Betting and Casino. You’ll be accountable for strategy, execution, optimisation and commercial performance across Google Search, App Campaigns, Performance Max and YouTube.

This is a hands-on performance leadership role, responsible for driving first-time depositors, player value and profitable growth across multiple countries, languages and regulatory environments. You’ll work closely with Growth, Country, Product, CRM and Analytics teams to ensure Paid Search is fully embedded within DAZN Bet’s commercial engine.

Department

10-895 - Marketing - Marketing

Employment Type

Permanent - Full Time

Location

UK - London

Workplace type

Hybrid

What You'll Be Doing:

• Own the global Paid Search channel P&L across Sportsbook and Casino in all regulated DAZN Bet markets
• Define and execute Paid Search strategy across Google Search, UAC, Performance Max and YouTube
• Deliver profitable customer acquisition, optimising against CPA, FTDs, LTV, GGR, ROAS and payback
• Run all hands-on execution including account structure, keywords, bidding, creatives, audiences and landing pages
• Build market-specific strategies aligned to local regulation, brand positioning and competitive dynamics
• Partner with Country, Product and UX teams to optimise registration, KYC, deposit and conversion funnels
• Connect Paid Search acquisition with CRM and Retention to maximise lifecycle value and Casino cross-sell
• Lead continuous testing and experimentation across intent, messaging, offers, landing pages and bid strategies

What You'll Bring:

• Deep, hands-on expertise managing Google Ads in high-scale, performance-driven environments
• Strong experience in iGaming, betting, fintech or similarly regulated performance industries
• Proven ability to drive FTDs, deposits and profitable player growth through Paid Search
• Experience managing multi-market, multi-language accounts within strict regulatory frameworks
• Advanced understanding of bidding strategies, attribution models and conversion optimisation
• Strong analytical capability using GA4, BigQuery, Looker or similar analytics platforms
• Commercial mindset with a clear focus on NGR, LTV and sustainable growth — not just traffic
• Passion for sport, betting and building a high-performance, global betting brand

Benefits

Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.

About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 

As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. 

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:  

Agility and creativity fuel growth and innovation, to Make It Happen. 

Prioritising what matters drives progress and positive outcomes, Focusing On Impact. 

Collective ambition builds optimism and success, in order to Win As One. 

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.