National Accounts Specialist, Impulse

The primary objective of the National Account Specialist, Impulse Channel is to augment Red Bull's Impulse Channel business through robust support to the National Account Manager team across various projects and tasks. This role also involves orchestrating efforts between multiple departments, including Trade Marketing, Key Accounts, Category Insights, Finance, and Distribution, to promote a standardized approach. The role is instrumental in fostering superior execution within this channel, thereby driving volume and share growth for the Red Bull Impulse Channel.

Key responsibilities encompass enhancing support for key account promotional plans, coordinating POS/Red Bull assets, facilitating the launch of new items, tracking execution, and generating monthly reports for key customers to the National Director, Impulse channel. The incumbent will collaborate closely with the NAMs, category insights, distribution, finance, and trade marketing.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• TEAM SUPPORT

  Ensure the verification of the team's trackers for completion within the stipulated deadlines.

  Aid in fulfilling client's event-related requests.

  Oversee the management of Business-to-Business sales contests.

  Take the lead in conducting monthly team meetings.

  Organize the requirements of the promotional plan in collaboration with other cross-functional teams.

  Assist the team in completing forms for new item listings.

  Coordinate the distribution of OPL kits and samples to key customers to ensure equal sample allocation among teams.

  Support the Team in implementing critical Long-Term Sales Drivers such as Cold at Cash, Warm Ambient Racks, and Cold In HMR.

  Oversee the management of the team's folder and communications on Microsoft Teams.

• MERCHANDISING SUPPORT

  Monitor Red Bull and competitive activities within key customer accounts.

  Conduct audits on the execution of plans in stores and provide feedback to key stakeholders.

  Confirm the POS team's requests for each marketing period prior to submission to the printing department.

• MONTHLY REPORTING

  Aid in conducting sales analysis for key clients.

  Maintain a record of Red Bull assets for each client.

  Formulate comprehensive recommendations based on these reports, present actionable items to key stakeholders, and ensure alignment with the business plan.

  Act as the team's representative in cross-functional team meetings.

  Aggregate tracker data and verify the accuracy of monthly cycle plans.

• CUSTOMER & COMPETITIVE RESEARCH AND ANALYSIS

  Conduct store checks audits with summarized findings.

  Participate in monthly Account Sales Manager trade days at Distribution Partner and with the National Account Manager.

  Monitor and record competitive pricing, promotion, and in-store execution activity.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 1+ year(s) experience in a support role within the CPG industry, ideally as part of a Key Account team or a broader sales team.
• Ability to prioritize and multi-task proficiently.
• Strong analytical skills – able to sort through data and provide concrete recommendations.
• Innovative, solution-oriented mindset.
• Self-motivated and able to work independently.
• Must be extremely proficient in Microsoft Excel and PowerPoint
• Communication and presentation skills.
• Experience with A.C. Nielsen is an asset.
• Bilingual in English/French is an asset.
• Bachelor’s Degree required.

• Travel 0-10%
• Permanent
• Benefits eligible