Marketing Manager - Europe

Hey! We're Huel, and we're pleased to meet you

Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.

The role

We're looking for a strategic Marketing Manager - Europe to own growth across our EU region. Huel is a digitally native brand and this role reflects that: you'll be running ads, scaling influencers and affiliates, owning the local website experience, and testing positioning to find what makes markets grow. Priority markets are Germany, Poland, and Sweden, with activity across FRITES. You'll manage a team of Marketing Executives and work closely with our central Growth, Creative, and Retail teams.

• Plan and oversee paid media across EU markets, working with the Growth team to brief, launch and optimise campaigns across paid social, search and display.

• Monitor trading performance across markets, identifying opportunities and using insights to optimise campaign performance.

• Own the EU marketing calendar, coordinating activity across Growth, CRM, Creative and Influencer teams.

• Scale influencer and affiliate programmes across EU markets, managing creator and partner relationships to drive growth.

• Brief and manage creator content, ensuring it feels locally native and on-brand.

• Test and refine Huel’s positioning across EU markets, adapting global creative and messaging to feel genuinely local.

• Monitor competitive activity and market performance, using insights to identify growth opportunities across the region.

• Build local retail marketing plans, supporting retail launches with trade materials and in-store activations.

• Manage and develop a team of Marketing Executives while representing the EU region in cross-functional planning.

What we're looking for in you

Solid experience at marketing manager or senior exec level, ideally in a consumer brand, food, wellness, or DTC. You've driven growth across European markets and you're confident leading a team. You'll also have:

• Native or near-native proficiency in German, Polish, or Swedish, essential.

• A digital-first mindset with hands-on experience across paid media, influencer, and affiliate.

• Experience testing and iterating on positioning and messaging, using data to improve.

• Comfort with trading performance, able to read market results and act on them.

• Experience managing websites or working closely with web teams.

• Strong project management across multiple markets and workstreams.

• A confident communicator who can influence senior stakeholders across cultures.

• Commercially minded and curious about what makes markets grow.

And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!

What do we offer in return?

We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That's why we've created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they're making!

Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.

30 days annual leave PLUS bank holidays

Free Huel to keep you going

️ 2 weeks a year to work remotely from anywhere! 

Dog friendly

Paid Volunteering Days

️ Monthly gym membership contribution plus free use of our gym at HQ including free group classes. We will also give you your own nutrition plan!

Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary

Electric Car Scheme with onsite charging when you visit HQ

 Cycle to Work Scheme

 Enhanced Family Leave

Workplace Nursery Scheme

Paid Employee Referral Scheme

Biannual events to celebrate success - Have you heard about Huelchella?

We are Hueligans

We know diversity isn’t just important... it’s essential. It makes us stronger, sharper, and better at what we do. At Huel, we’re about people, not just sustainable nutrition - real people with different backgrounds, experiences, and perspectives.

Belonging matters here. So does fairness. We want every Hueligan to have the opportunity to thrive, contribute, and be heard - no matter where they come from or what path they’ve taken to get here.

We don’t just welcome diversity of thought…we go looking for it!