Marketing Assistant

Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Wasserman Live specializes in delivering branding and signage, custom fabrication, live event production and experiential operations across sports, music and entertainment. Working with the world’s most iconic properties and brands, we elevate live events to make them unforgettable.

The Marketing & Volunteer Recruitment Coordinator will provide dedicated support across marketing and volunteer operations. The postholder will be responsible for creating and delivering marketing communications, managing partner relationships, and developing and implementing a volunteer recruitment and welfare programme. This role is critical in ensuring the success of our
events by driving effective communication strategies and ensuring volunteers are recruited, supported, and well-managed.

Key Duties and Responsibilities
Marketing (60%)
- Develop and implement email campaigns for sales, partner engagement, and event communications
- Manage Gold Bond Charity & Business Challenge programmes for the Cambridge Half Marathon(CHM)
- Manage all partners below Tier 1, ensuring contractual rights are fulfilled
- Support the Marketing Manager with the delivery of email campaigns
- Coordinate with partners, including charities, to plan event presence and manage consumable orders
- Develop and maintain a partner rights system across events
- Manage and respond to media requests

Volunteer Recruitment & Management (30%)
- Design and deliver a volunteer recruitment programme, including policies, timelines, incentives,
and campaigns
- Manage volunteer shift allocation and fill rates using Rosterfy, integrating data into wider
communications plans
- Support onsite volunteer operations, including check-ins, briefings, and role deployment
- Oversee volunteer welfare, ensuring provision of uniforms, food, and camping pitches

General Support (10%)
- Provide administrative and operational support to the wider team as required
- Contribute to cross-team initiatives, assisting with ad-hoc duties during peak event periods

Person Specification
Essential Criteria
- Strong copywriting skills with excellent grammar
- Proven experience in producing and implementing email campaigns
- Excellent administration and organisational skills
- Demonstrated ability to build and maintain positive relationships, particularly with volunteers and community groups
- Ability to work independently and collaboratively within a team
- Flexible approach to working, including willingness to work evenings and weekends during events

Desirable Criteria
- Experience using Rosterfy or similar volunteer management platforms
- Previous experience in event marketing, mass participation sport, or large-scale volunteer coordination
- Knowledge of partner rights management and contract fulfilment

Key Competencies
- Communication: Clear, persuasive, and adaptable communication skills, both written and verbal
- Organisation: Strong planning and time management, able to prioritise multiple projects
- Relationship Management: Ability to foster positive and productive relationships with a range of stakeholders
- Problem Solving: Proactive approach to identifying and resolving issues
- Teamwork: Collaborative mindset, supporting colleagues across multiple functions
- Resilience: Ability to work under pressure and adapt to fast-paced event environments

Additional Information
- Hybrid role with travel required to events and partner meetings
- Occasional overnight stays during event periods
- [Include details on pension, holiday allowance, and other benefits if applicable

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Wasserman is proudly an equal opportunity employer. We are always searching for the most passionate and talented people from all backgrounds and experiences to join us.

20 years into our evolution, we continue to expand services and geographies across the exciting and extraordinary worlds of sports, music, entertainment and culture.

We are committed to making a meaningful difference and driving real change when it comes to diversity equity and inclusion — not only among our employees, but in how we serve clients and push the industry at large.

If this sounds like a place you’d like to work, let’s talk!

Wasserman is a global leader in sports, music, entertainment and culture. Founded in 2002, Wasserman represents many of the world’s most iconic sports and entertainment figures, musical artists, brands and properties, empowering them to shape culture and captivate audiences worldwide.