Manager, University Relations

Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Wasserman Next Gen connects brands with the next generation of consumers. From high school to college and into young adult life, the team takes an audience-first approach, using unrivaled access to understand the passions and interests of these consumers, generate ideas that resonate, and deliver hyperlocal, culturally relevant engagement at scale. Wasserman Next Gen’s integrated approach allows clients to understand and engage with Gen Z and Millennial consumers through custom research, peer-to-peer, social and digital, experiential, media, and community integration strategies.

Job Overview:

We are looking for aManager, University Relations,to join our rapidlygrowingteam of college and youth marketing enthusiasts. As aManagerfor our University Relations team,you willbe responsible forfacilitatingmeaningful interactions between brands and students on college campuses acrossNorth America. You willbe responsible fordeveloping and nurturing collaborative relationships with key campus contacts,andactively contribute to the success of client projects, playing a key role in all disciplines from strategic development to execution.

What You'll Do:

• Develop a clear understanding of each client’s business, marketing goals, and programobjectives,identifyinghow to enhance the student experience through clientwork

• Develop solid business relationships with key campus contacts, learning the ins-and-outs of each assignedschool

• Partner with team members fromClient Services team (Boston-based) toexecutethe needs of each client andprovidecampus-specific recommendations for marketing tactics andactivations

• Assistin managingclient program execution, including but not limited to budget reconciliations, reporting metrics, and wrap reports,identifyinglearnings and future opportunities for enhancementsto ensureclient success

• Serve as a liaison betweencampus contacts, program lead, and/orclients to develop and execute on-campus marketing activations thatbenefitbothparties

• Manage and coordinateexecution ofon-campus client activations by overseeing event planninglogistics,including but not limitedto:locations, contracts,invoicing,permits, etc.

• Track all campus learnings and activities in Salesforce by creating,updatingandmaintainingaccuratedocumentation of communications and events

• Leaddaily workflow of client projects to ensuretimely, economic programexecution

• Produceclient-facing reports by gathering qualitative and quantitative programdata

• Research higher education institutions, including campus trends, policies, procedures, event opportunities, campus contacts, etc.serving as a resource to the broaderWasserman Next Genteam

• Leverage university research and trends toassistin new business development,participatein agency brainstorms to help develop new, creativeways toengageNext Genconsumers, etc.

• Contribute to agency culture by activelyparticipatingin building positive internal relationships andmaintainingenthusiasm toward day-to-day tasks and agency passionpoints

• Perform other duties, asassigned

What We're Looking For:

• Bachelor’sdegree in marketing,business,communicationsor a related field

• 1-3 years of related work experience, ideally with exposure to events and experiential marketing

• Ability to travel to events 

• Strongentrepreneurialspirit witheagerness tolearn and growin a fast-pacedenvironment

• Values and respects the importance of organization and time managementfor effectivemultitasking

• Customer-service focuswithoutstanding interpersonal, written, and oral communications skills

• Creative thinker that is willing to think‘outside of the box’ for the right solution(s)

• Self-motivated with proven ability to think quickly and problemsolve

• Proficient in Microsoft Outlook, Excel, Word, and PowerPoint

• Knowledge of Salesforceand Asanaa plus

• Experience in higher education a plus

Base salary range: $43-50K, plus bonus potential if applicable for role.
Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role  

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Wasserman is proudly an equal opportunity employer. We are always searching for the most passionate and talented people from all backgrounds and experiences to join us.

20 years into our evolution, we continue to expand services and geographies across the exciting and extraordinary worlds of sports, music, entertainment and culture.

We are committed to making a meaningful difference and driving real change when it comes to diversity equity and inclusion — not only among our employees, but in how we serve clients and push the industry at large.

If this sounds like a place you’d like to work, let’s talk!

Wasserman is a global leader in sports, music and entertainment. Founded in 2002, Wasserman represents many of the world’s most iconic sports and entertainment figures, musical artists, brands and properties, empowering them to shape culture and captivate audiences worldwide.