Manager Performance Marketing

Purpose & Overall Relevance for the Organization:

In this role, you will work in the Performance Marketing team and be responsible for .com ecosystem & JD growth via paid media, as well as establish close external media/platform partnership.

Key Responsibilities:

Traffic Management

• Conduct store traffic projection and reporting to provide data support for traffic strategy adjustment.​
• Optimize performance media to elevate the volume and quality of paid traffic, thereby enhancing the overall traffic efficiency of the .com ecosystem & JD.

Performance Media Management

• Under the guidance of the budget and business target, clarify the core direction of media and take effective measures to maximize media efficiency.​
• Take sales conversion and traffic recruitment for the .com ecosystem as the main KPI and focus on implementing relevant strategies to achieve the set indicators.​
• Manage CPS and Affiliate programs, including selecting partners, formulating cooperation plans, and monitoring the effect of cooperation to ensure the smooth development of related businesses.

Budget Planning & Optimization

• Generate monthly and yearly OS MAEX plans based on the business plan and record them properly for future reference and review.​
• Execute the MAEX plan and carry out real-time optimization based on the actual results to ensure that the budget is used efficiently and meets the business objectives.

KPI

• Overall commercial targets of .com ecosystem/JD
• Performance Media KPIs, including CTR, CR, ROI, etc.

Key Relationships:

Internal

• eCommerce buying, Analytics/BP, UX & Site operations, Store managers,
• Brand activation team, EC campaign/MKT team

External

• Media agency
• TP

Knowledge, Skills, Experience and Abilities:

• Bachelor’s or master’s degree in business, marketing, or related field
• Minimum 6+ years’ experience in digital media, online marketing, or eCommerce related field.
• Strong data and business analysis ability, good at finding problems through data analysis and formulating corresponding strategies
• Excellent verbal and written communication skill in both Chinese and English
• Quick learner, detail oriented & team player
• Preferably with a background in sporting goods industry.