Manager, Insights & Analytics

Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Wasserman Next Gen connects brands with the next generation of consumers. From high school to college and into young adult life, the team takes an audience-first approach, using unrivaled access to understand the passions and interests of these consumers, generate ideas that resonate, and deliver hyperlocal, culturally relevant engagement at scale. Wasserman Next Gen’s integrated approach allows clients to understand and engage with Gen Z and Millennial consumers through custom research, peer-to-peer, social and digital, experiential, media, and community integration strategies.

Wasserman is looking for a motivatedManagerto join ourNext GenInsights & Analytics team. 

This position is part ofWasserman’sNext Gendepartmentthatcreates marketing programstoconnect brands with the next generation of consumers- from Gen Alpha to Gen Z and Millennials,andfromhigh school through college and young adulthood.The Wasserman Next GenInsights & Analytics teamsharesthisaudience-focused perspectivetoadvanceourNext Gen consumerexpertise.

The candidate should be analytically minded andabletoexecute primary consumer research (quantitative and qualitative).We look for those fueled by innate intellectual curiosity with unshakable accountability and a team-first attitude. 

On the Wasserman Next Gen Insights & Analytics team, theManager will integrate multiple data sources to build audience understandings and associated strategies, while also executingrigorous measurement protocols to assess program performance.

What You'll Do: 

• Assistin the day-to-day execution of multiple research projects to inform activation strategies, shape recommendations, andoptimizeperformance

• Leverage syndicated and proprietary research tools toidentifyand extract consumer insight and program performance data 

• Produce actionable, insight-driven narratives and solutions by synthesizing and analyzing data from multiple sources

• Learn andutilizemeasurement models to inform ROI for clients

• Support a wide range of business development efforts, including the creation of new client pitches and responses to RFPs

• Monitor the Next Gen consumer engagement landscape to keep internal stakeholders and clients abreast of key trends and developments 

• Work collaboratively with team members to develop and craft internal and client deliverables, such as presentations, reporting tools, and supporting materials

• Maintain a positive and professional relationship with both internal and externalstakeholders

• Comply withwork plans and overall projectlogisticsto help ensure delivery of high-quality work on time and on budget 

What We're Looking For: 

• Minimum of abachelor’s degree

• 2+ years of relevant experience in marketing, research, or analytics-based role

• Experience translating quantitative and qualitative data into actionable insights and recommendations to tell a compelling story

• Well-developedanalytical and problem-solving skills 

• Proficientwith the Microsoft Office Suite, with advanced skills particularly required for PowerPoint and Excel.

• Abilitytomultitaskand self-manage to meetdeadlines and handle competing priorities. 

• Exceptionalwritten and oral communication skills 

• Stronginterpersonal skills, with the ability to create a rapport withcolleaguesand stakeholdersalike 

• High levelofattention to detail and highly organized 

• Ability to think creatively in a team environment,be flexible,and react calmly under stressful circumstances 

• Understanding of or experience working withresearch tools and applications, including butnot limited to syndicated (e.g., Scarborough, GWI), visualization (Tableau), and data management and analysis (e.g., Qualtrics, Q) platforms, a plus

Base salary range: $55-65K, plus bonus potential if applicable for role.
Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role 

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Wasserman is proudly an equal opportunity employer. We are always searching for the most passionate and talented people from all backgrounds and experiences to join us.

20 years into our evolution, we continue to expand services and geographies across the exciting and extraordinary worlds of sports, music, entertainment and culture.

We are committed to making a meaningful difference and driving real change when it comes to diversity equity and inclusion — not only among our employees, but in how we serve clients and push the industry at large.

If this sounds like a place you’d like to work, let’s talk!

Wasserman is a global leader in sports, music and entertainment. Founded in 2002, Wasserman represents many of the world’s most iconic sports and entertainment figures, musical artists, brands and properties, empowering them to shape culture and captivate audiences worldwide.