Manager, Creative Strategy

Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. As a trusted partner to the world’s most iconic teams, leagues, venues and governing bodies, Wasserman Rights Sales leverages our unrivaled network and expertise in the industry to build compelling commercial propositions. We broker effective deals between rights-holders and brands, delivering mutual value for both parties.

The Wasserman Rights team represents global and national best-in-class rights holder clients, driving commercial revenue through strategic consultation and sponsorship sales. Acting as an extension of our retainer clients, the team partners with leading sports, entertainment, and media organizations to bring compelling commercial stories to market.

Job Overview

The Manager, Creative Strategy will support revenue-generating efforts across the Rights business by developing strategic narratives, creative concepts, and visually strong presentations for sponsorship pitches, renewals, and internal client work. This role requires a blend of strategic thinking, creative storytelling, and presentation design capability, with an ability to translate insights and commercial opportunities into compelling market-facing materials.

The ideal candidate has experience creating pitch decks, campaign concepts, or partnership storytelling for brands, properties, or sponsorship platforms, and is confident working with sales leads, strategy teams, and clients.

What You'll Do

• Build and design sales and pitch decks that support sponsorship strategy, client storytelling, and new business opportunities
• Translate complex information, research, and strategy into clear, compelling stories and visually engaging presentations
• Create visually realistic mockups of partnership activations and ideas
• Partner with Rights team members to support the development of sales narratives and pitch materials
• Conduct research to support prospect brand briefs and pitch materials
• Assist with rightsholder and property research for new business opportunities
• Collaborate with the UK team on research, deck development, and sales support projects
• Participate in calls and meetings with internal stakeholders, global colleagues, and prospective partners

What We're Looking For

• 3-5 years’ experience in creative strategy, brand strategy, partnerships, sponsorship, or marketing strategy roles
• Strong strategic and creative problem-solving skills
• Experience building partnership concepts, pitch narratives, or campaign frameworks (sales or marketing)
• Proficiency in Keynote, PowerPoint, and Google Slides
• Proficiency in Adobe Photoshop (Adobe, InDesign, Illustrator, After Effects is a plus)
• Strong attention to detail and an eye for layout, hierarchy, and clarity
• Ability to organize information and present it in a concise, compelling way
• Interest in sports, media, entertainment, technology, or brand marketing
• Comfortable managing multiple projects with overlapping deadlines
• Curious, proactive, collaborative, and eager to learn

Portfolio Submission

Applicants are encouraged to submit a portfolio or work samples, which may include:

• Selected slides or full presentation decks
• Concept or strategy write-ups
• Case studies or campaign/partnership overviews
• Other creative storytelling examples relevant to commercial or sponsorship strategy

Role Details

• Preference for candidates who can work onsite in our New York City office (One Liberty Plaza) at least 3 days per week.

Base salary range: $70k - $80k, plus bonus potential if applicable for role.

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Wasserman is proudly an equal opportunity employer. We are always searching for the most passionate and talented people from all backgrounds and experiences to join us.

20 years into our evolution, we continue to expand services and geographies across the exciting and extraordinary worlds of sports, music, entertainment and culture.

We are committed to making a meaningful difference and driving real change when it comes to diversity equity and inclusion — not only among our employees, but in how we serve clients and push the industry at large.

If this sounds like a place you’d like to work, let’s talk!

Wasserman is a global leader in sports, music and entertainment. Founded in 2002, Wasserman represents many of the world’s most iconic sports and entertainment figures, musical artists, brands and properties, empowering them to shape culture and captivate audiences worldwide.