Manager, Brand Partnership & Sports Marketing

Purpose & Overall Relevance for the Organization:

At adidas, we collaborate with leading athletes, teams, events, and cultural icons to shape the future of sport and culture around the world. At the heart of these efforts is our Sports & Culture Marketing (Brand Partnerships & Sports Marketing) team, which drives a powerful global portfolio to elevate our brand.

As we expand our Brand Partnerships and Sports Marketing in Southeast Asia — particularly in Thailand — we are looking for a dynamic and strategic Sports & Culture Marketing professional to lead and execute bold, culturally resonant initiatives.

This role will be responsible for executing Global, Emerging Markets (EM), and Southeast Asia (SEA) Sponsorships (SpoMA) and Entertainment & Influencer Marketing (EIM) strategies in Thailand, with a focus on maximizing brand impact, amplifying key brand moments, and increasing Share of Search through impactful partner activations.

Key Responsibilities: 

Partner Acquisition & Engagement

• Support the identification, acquisition, and retention of top-tier and next-generation brand partners aligned with adidas’ strategic vision.

• Assist in negotiating, maintaining, and renewing partner contracts in line with Global Sports Marketing Policy and allocated budgets.

• Enable industry-leading partner activations that drive brand and product visibility.

• Act as the key liaison between partners and internal teams including Brand Activation, PR, Omni-Channel, and Sales.

• Deliver excellent service and nurture strong relationships with partners and key industry stakeholders.

Activation & Performance Management

• Plan, manage, and execute partner activation calendars in alignment with regional strategies and key brand milestones.

• Oversee the Thailand partner seeding program — manage product ordering, prioritization, seeding lists, and reporting.

• Drive campaign amplification through partner networks by facilitating publishing briefs and tracking performance/ROI.

• Monitor and optimize entitlements to maximize partnership value.

• Ensure cohesive consumer-facing activations through close collaboration with CtC, Brand Activation/Digital, PR, and Omni-Channel teams.

• Plan, manage and execute the adidas Running Bangkok club, driving community growth, runners acquisition and engagement initiatives in alignment with Global adidas Running strategies.

Reporting & Budget Management

• Maintain up-to-date partner profiles, including contracts, social media metrics, and activation plans.

• Monitor and manage the partner portfolio budget, supporting mid-term planning for operational efficiency.

• Manage seasonal product orders and ensure timely and accurate product delivery to partners.

• Ensure all partner-related reporting is delivered on time and in full (OTIF).

Key Relationships:

• Country Management team

• Country Brand team

• SEA Brand team

• External agencies

Knowledge, Skills and Abilities:

• Strong understanding of the sports, entertainment, and influencer marketing landscape in Thailand. 

• Proven ability to manage multiple stakeholders and deliver high-impact activations.

• Excellent organizational, communication, and relationship management skills.

• Data-driven mindset with an eye for detail and performance optimization.

• Passion for culture, sports, and the adidas brand.

• English: Fluent written/ spoken

Requisite Education and Experience / Minimum Qualifications:

• Degree in Marketing/Advertising or related course

• Business background will be an advantage

• Min 5 years’ experience with a mix of brand, consumer and trade marketing

• Ideally experience and exposure in Sports

• Media planning, digital marketing and budget tracking experience a plus

• Local market knowledge