Manager Omnichannel DTC EGY

Manager Omnichannel Marketing (Running & Football) Planning Concept & Commercial EMC

Area: Emerging Markets

Department: Marketing 

Direct Reporting Line: Senior Manager Omni Planning

Subsidiary/country: EMC

Location: Egypt

GSMS Grade: M4

Number of Personnel Managed: 2

Purpose & Overall Relevance for the Organization: 

To ensure positive management, planning and delivery of adidas’ Brand image across all Omni-Channel DTC touchpoints. The role will be responsible for managing planning across Running, Football & commercial campaigns, to support sustainable and profitable market share growth through Omni Channel planning in EMC. The planning must create a balance of brand and category message against channel specific requirements to ensure a consistent delivery & is a profit driver. Ensure optimum brand presence and drive sell-out at POS through planning flawless consumer-relevant marketing campaigns, promotions, in-store communication & Visual Merchandising that can be used across the full cluster.

Key Responsibilities: 

Strategy & Priorities:

• Manage the development of the Omni channel planning team strategy for campaigns and commercial moments to achieve defined business objectives across all consumer touch points (campaigns, promotions, consumer marketing materials, ISC & VM) 

• Cascade the Omni Marketing roll-out plans across the cluster by prioritizing key doors in Trade Zones, Key cities with a keen focus on the Global Brand Calendar 

• Align with Execution and Channel budget planning to ensure a Brand led proposition across priority doors 

• Manage alignment across planning with the Brand Comms team and Digital to ensure ‘one brand’ message

Seasonal Omni-Channel Marketing Calendar Planning:

• Accountable for the planning of the yearly Omni-Channel Marketing calendar across Sports Performance. This calendar includes campaigns, store openings, fit outs/ remodels, traffic drivers and other activations. 

• Development of the calendar will be in co-ordination with the Omni Channel Execution & Activation lead based on order book, channel alignment and market activity. 

• Deliver a clear hierarchy of planning for Sports Performance Omni-Channel Marketing campaigns, promotions and in-store communication tools based on channel requirement and brand calendar focus. 

• Lead on all communication with global agencies such as Oliver for artwork creation and adaptation 

• Lead on activation agency briefings as required by the overall cluster 

• Continually assess the calendar based on order book changes and adapt with the Snr Manger for planning, the execution and channel teams & re prioritize as required based on brand calendar 

• Work with the Execution team to ensure that planning is in line MWB/SWB forecasting

Training & Reporting:

• Deliver and improve the development of planning processes to increase efficiencies for the team & business 

• Share best practice ways of working & alignment across EM cluster teams 

• Ensure all sign-off and report decks are created and completed by working with the integrated team

• Accountable for the Brand Planning tool being updated & containing right decks links & information for the BD & SBD visibility & understanding

Team Management:

• Develop Factory Outlets Management in collaboration with the P1 responsible, to achieve consistency & delivering with Excellence 

• Control and monitor performance and result of both Performance & Commercial deliverables, in addition to Factory Outlet Concepts

• Promote a high-performance culture by setting clear expectations and individual goals

• Ensure the company values and mindset are demonstrated and fully embraced by the team

• Develop the team & build succession plans in

Key Relationships: 

• EMC Omni Planning & Execution Team

• HUB Omni channel team 

• CTC, Brand Comms, Digital & MOPS 

• DTC Retail Operations team 

• Market Omni-Channel agencies and vendors

Knowledge, Skills and Abilities: 

• Manager with advanced marketing and sales knowledge/experience across sport and fashion/lifestyle 

• Strong Leadership ability proven track record of Project Management 

• Extensive experience in team management & negotiation skills 

• Retail & Channel expertise 

• Visual merchandising experience 

• Solution oriented personality who understands to balance brand equity/ building a brand and commercial relevance/interest of channels 

• Proven track record in trade marketing, brand marketing, account management 

• Excellent presentation skills 

• IT skills: Outlook, Excel and Word: Basic; PowerPoint: advanced

Requisite Education and Experience / Minimum Qualifications: 

• University degree in Business with Marketing focus as an advantage and/or a minimum of 3-5 years successful track record in leading Marketing and/or Trade Marketing position 

• Experience in consumer and/or sporting goods industries is preferred 

• Fluent in English

• Fluent in Arabic an advantage