Lead - Visual Experience Planner

In short

As the Lead - Visual Experience Planner (DTC), you will independently drive impactful store-based activations, in-store experiences, and campaigns across North America. Your work will elevate our Direct-to-Consumer Retail (DTCr) channel to foster strong connections with consumers through direct engagement, without relying on predefined paths or maps. Reporting to the Lead - Visual Merchandising, NA, you will play a key role in shaping On’s DTCr brand experience for North America.

Your Mission

• Shape On’s DTCr brand experience for the region by working closely with Global Retail Marketing to adapt and implement strategic marketing initiatives (campaign activations, key brand moments and in-store experiences) tailored to regional market needs
• Own the DTCr Marketing Plan across Regional Flagship and Chapter Stores — developing and delivering a compelling campaign calendar, localized brand moments, and community activations that drive engagement and loyalty
• Support omni-channel integration across DTCr, identifying opportunities to enhance the customer journey and elevate the On brand across all touchpoints
• Collaborate cross-functionally with internal stakeholders across Global Retail Marketing, Brand Experience, Brand Studio, Merchandising and Retail Leadership to align strategies with regional and local business goals, ensuring seamless execution and impact
• Own all marketing needs for New Store Openings within the region, briefing in store specific assets and working with cross-functional teams to ensure On shows up in new locations with maximum impact
• Uphold and evolve On’s brand aesthetic and identity, ensuring consistency and excellence across all regional DTCr executions

Your story

• You bring 6+ years of experience in retail marketing or integrated marketing strategy, specifically driving in-store campaign strategy, planning and execution for a premium, global brand operating across DTCr channels
• Strong leadership skills with the ability to create short and long term strategy
• You have a proven track record of independently leading high visibility projects requiring multiple stakeholders including global and regional campaigns, experiential in-store activations, events and new store openings in region
• Demonstrated experience in developing strategic retail marketing briefs
• You are skilled in utilizing project management tools to coordinate complex retail marketing initiatives, building processes, and ensuring seamless collaboration across cross-functional teams and adherence to timelines and budgets
• You apply critical thinking to challenge prevailing assumptions and status quo.
• You aren’t afraid to think outside the box to refine process and strategy
• You demonstrate influential communication skills and can prioritize needs across a Global organization
• You exhibit strong decision-making skills and are able to bring a forward thinking approach to the in-store brand experience across multiple touch points

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

• Step One

  It starts with you...

  You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

• Step Two

  Interview with a recruiter

  What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

• Step Three

  Interview with a hiring manager

  Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

• Step Four

  The Case Study

  What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.

• Step Five

  The Experience Day

  Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.

• Step Six

  The Result

  Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.

Step One:

It starts with you...

You'll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.