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Lead - Sneaker Key Account Marketing, EMEA

  • London, UK
  • Full time
  • Competitive
  • 12th November 2025
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Full Description

In short

Welcome to On! At On, we’re redefining the future of sportswear as one of the world’s fastest growing premium sportswear brands.

The Lead - Sneaker Key Account Marketing, EMEA is responsible for On's brand development, positioning, and consumer growth at JD Sports across Europe. You will use your marketing expertise to partner with the retailer as well as cross-functionally with Brand Studio, Brand Comms, Ecom, Sales, Merchandising and Brand Activation teams to craft and deliver thoughtful marketing plans. You will bring On's mission to life for our consumers by authentically creating memorable moments that drive brand affinity and lead to commercial growth. This will be achieved by successfully fusing your brand, retail, event, influencer, and digital marketing skills.

You will collaborate closely with the Key Account Managers for JD Group, and On’s regional counterparts to craft and bring to life the marketing strategy. This role reports into the Sr. Lead - Sneaker Key Account Marketing, Europe and can be located within proximity to London or Manchester.

Your Mission

  • Account Marketing Plan Development: Develop and execute the marketing strategy for JD Sports, ensuring alignment with Brand Studio, Sales, and Brand Activation Teams.
  • Build Consumer Connection: Drive initiatives to build a robust grassroots consumer connection in key sneaker cities across EMEA, ensuring we drive both brand awareness and brand relevance with consumers in places where trends start.
  • Co-Created Campaign Creation: Work in partnership with the Brand Studio (Creative Lead, Copy, Art Direction) to develop engaging campaigns and connect our tech centered product storytelling with the cultures we serve.
  • Elevate In-Store Experience: Collaborate with the Sr. Lead Retail Marketing EMEA to develop innovative Point-of-Sale (POS) tools that elevate our brand experience within our partners' physical stores.
  • Full-Funnel Ecommerce Growth: Use your digital marketing expertise to bring a full-funnel approach to your activations and drive e-commerce growth with partners.
  • Build Strong Partnerships: Be On's lead marketing partner working with an external partner in a complex and fast moving environment
  • Cross Functional Collaboration: Use your natural leadership abilities to bring people together around a common mission by being able to clearly communicate your goals, and vision for the project and provide clear organizational leadership and clear decision making to see your projects come to life.

Your story

  • Typically 7 years of progressive experience in a marketing, sales, and/or e-commerce role, preferably within the fashion, lifestyle, or sporting goods industries, with expertise in the sneaker market.
  • Your charismatic personality allows you to confidently engage with senior stakeholders at our most important accounts.
  • You have a bias for action, accompanied by an innovative and creative personality with strong business acumen and commercial mindset.
  • Considerable experience with digital marketing activations in an e-commerce environment.
  • You are hands-on, you make things happen, and you are able to deliver end-to-end.
  • You understand brand storytelling and how to bring this to life across multiple channels.
  • You are a self-starter, solution-oriented, and have an organized working style that enables you to deliver and execute numerous projects at once in a fast-paced environment.
  • You have a consumer-centric mindset, are forward-thinking, and enjoy leveraging consumer insights and data.
  • Willingness to travel regularly based on business needs.
  • You are a team player who is able to prioritize the needs of the collective and aren't afraid to get your hands dirty when other players are in need of a helping hand.
  • You see the best in people and are able to leverage that to build sustainable partnerships.
  • Your deep awareness and understanding of youth culture in France or the UK is what sets you apart from others.

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

  • Step One

    It starts with you...

    You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

  • Step Two

    Interview with a recruiter

    What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

  • Step Three

    Interview with a hiring manager

    Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

  • Step Four

    The Case Study

    What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.

  • Step Five

    The Experience Day

    Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.

  • Step Six

    The Result

    Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.

Step One:

It starts with you...

You'll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

The organisation

On
  • Sporting Goods & Apparel
  • Zurich, Switzerland
  • 2000+ employees
  • Website

Ignite the human spirit through movement

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